2019 Chevrolet Colorado ZR2 Bison Will Start at $48,045

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Chevrolet has released pricing for the 2019 Colorado ZR2 Bison off-road trim level: The premium upfit will cost ZR2 buyers an extra $5,750 on top of an already high-priced mid-size pickup. As pricey as that may seem, remember that gets you quite a few extras: unique alloy wheels, custom front and rear bumpers with LED lighting, extra heavy-duty skid plating underneath, American Expedition Vehicles badging inside and out, and everything covered by a factory warranty.

Entry-level 2019 Chevrolet Colorado ZR2 extended and crew cabs with the 3.6-liter V-6 engine cost $42,295 and $43,895, respectively (including the $995 destination fee), which means the 2019 ZR2 Bison extended and crew cabs will cost $48,045 and $49,645, respectively. Although it's be difficult to compare the Bison with any other off-road vehicle, the Jeep Wrangler — with all its option packages and trim levels — is probably a pretty good comparison. A 2019 Jeep Wrangler Unlimited Rubicon with just a few options can cost just more than $50,000, so pricing for this ultimate 4x4 pickup doesn't seem so farfetched.

Dave Harriton, president and founder of AEV, made this exact point in a statement. "Although they play different roles, and are for different customers, a fully loaded Rubicon with similar levels of capability and equipment will be over $50,000," he said. "However, when looking at other factory off-road vehicles on the market, the ZR2 Bison is unmatched for all-around versatility."

We'll get our first chance to drive and challenge the new 2019 Colorado ZR2 Bison later in November; expect our First Drive story the first week of December. It will be interesting to see what kind of demand there is for a vehicle like this at this price. More to come.

Cars.com photos by Mark Williams


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This will be get serious discounts on a few months at this price point. My guess is HEEP isn't required to give much back to sell the Rubicon. Off road trail guys will build their own truck for way less $.

$31,128 is per capita income for United States as of 2016, the latest census data.

Vehicle pricing is getting very high. IMHO

Needs more motor. Twin Turbo V6

^^^^^Exactly. At this price you are real close to Raptor pricing, and you won't get a more powerful engine. Had they made a meaningful increase in power over the base engine they would have a more compelling case for the price.

GM should throw the 2.7 turbo with the 10 speed in this truck, raise the price by $1500 and watch them sell at MSRP. Have my doubts that will happen.

Rip off.

I wouldn't be on the bleeding edge of the 2.7L turbo. Those smaller displacement turbo engines are hit and miss these days. Hopefully GM did their homework but 2.7L EPA fuel economy in the half ton was nothing to write home about so no reason to take the risk.

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Wow that's insane and its not even a full size truck.

The question becomes is that crazier than a Raptor? Raptors cost a TON, aren't extremely useful as trucks, but do deliver super truck level performance and have enough room for your friends/family to be happy as they fly from obstacle to obstacle... So this is like Raptor without the space or the wow factor/performance but for less. When you get into this level of excess its go big to show off or go home. This doesn't deliver the wow big money demands.

Time will tell. I have a feeling Bison sightings will be far more rare than Raptor sightings.



The Bison is a go anywhere truck. The Raptor is a skipping across sand dunes only truck.

For 40 grand i could buy a 2 door rubicon that would smoke this thing off road....i know ive driven my buddie's 2016 2 door a few times. For good old off road use ya cant beat 2 solid axles with lockers and a 4:1 low range. The TRD Pro comes in at about 41-45 grand so this bison is competitive...just doesnt have the roughly 40 years of experience building compact 4x4 pickups like Toyota does.

With the AEV expensive parts we figured that would be the price, with out other options.
Hey Tacoma2011, that rubicon can crawl over stuff but just take it down wash boards roads at more then a crawl, The ZR2 floats over them.

Yep should have put more power in the ZR2's to distinguish them more from a Z71.....

Depends on how I can equip a Ranger, may trade in my ZR2 for one

Wow Ford winning anything is a rare as a new Ford car!

GM should throw the 2.7 turbo with the 10 speed in this truck---Have my doubts that will happen....Posted by: Dudlydooright | Nov 13, 2018

Funny you would say that. It's Ford that offers no options (in the Ranger). GM already offers midsize buyers the best engine options in the class. Nobody else comes close.

My $26,000 SR 4x4 Tacoma with a few mods that will never even come close to this thing in price and I will outperform the Colorado and have my own identity on my truck and not what some office guy wants!

My $26,000 SR 4x4 Tacoma with a few mods that will never even come close to this thing in price and I will outperform the Colorado and have my own identity on my truck and not what some office guy wants!
Posted by: oxi | Nov 16, 2018 4:56:14 AM

Why doesn't Toyota try to compete against the ZR2 in the Best in the Desert race series if the Tacoma is so superior? Seems to me like Toyota knows the Tacoma is an inferior truck and doesn't want it to be embarrassed in an off-road racing series. I mean, they had Camburg build a legit 2017 TRD Pro truck that was built to spec for the Best in the Desert race series. Then a Hall Racing ZR2 entered the same class and Toyota's Camburg TRD Pro disappeared permanently. LOL, how embarrassing!

Mid-size American trucks are a joke. Here's what a true mid-size truck looks like: https://www.youtube.com/watch?v=wKzuYL5SBTw

This needs a 250BHP 450lb/ft 30mpg diesel with 4valves and pushrods. Diesels are interference engines and should NEVER have OHC or DOHC driven with belts or chains.

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