Ford-Yakima Pact Improves Reach of 2019 Ranger
Ford will partner with Yakima Products to offer more than 40 (to start) accessories for the new 2019 Ranger to help owners customize and personalize their new mid-size pickup truck. The new products, which can be rolled into vehicle financing, will come with a three-year/36,000-mile warranty alongside Ford's standard factory vehicle warranty.
Related: 2019 Ford Ranger XLT STX Photo Gallery: Ready to Play
Although the new Ranger will not be in dealerships until early 2019, making adventure-themed accessories available through dealerships will give buyers a chance to purchase and outfit the Ranger to best suit their lifestyle and needs. Some of the products available from Yakima include heavy-duty bed racks, cab roof racks, hitch racks, tailgate pads and different styles of bed extenders. Yakima plans to roll out more products for the Ranger once the company has a sense of what type of products these new or returning mid-size pickup buyers want.
The previous Ranger last rolled off the production line more than seven years ago; since then the mid-size pickup class (some might say industry) has changed quite a bit. Ford is banking that most people interested in this new mid-size truck will be looking for an active-lifestyle vehicle, so the partnership with outdoor gear maker Yakima is a natural fit. As dealers selling the Chevrolet Colorado found out, there is plenty of money to be had by providing mid-size truck buyers with lifestyle-oriented equipment at the dealership. Ford also will offer many types of bedliners, bed mats, tonneaus, nets, cargo organizers, remote start systems, security alarms, parking assist sensors, wind deflectors, exhaust tips, fender flares, graphics packages, step bars, tow hooks, floor liners, seat covers, skid plates, custom wheels, an intake snorkel and more for the 2019 Ranger.
Since the new Ranger will be offered in only three trim packages, we expect Ford to begin churning out an endless supply of special-edition Rangers by summer or fall 2019.
Manufacturer images
Comments
It will be interesting to see if Ford's KISS (keep it simple) approach to drivetrains works. Just offering the best engine and transmission may be genius.
This truck will dominate testing comparisons. It will even test overall better than the Tacoma, not the TRD PRO though. Ford will put the 2.7 in this truck around 2020, no way this doesn't happen. GM will put their 2.7 in the twins by then also.
I'm in 'Wait and See' mode, now that I've made my choice. Personally, I don't think it will be as good as many expect but as a true light-duty truck (no towing) it will probably excel.
TFL reports better mpg than Colorado. Couple that with better torque curve. Will be hard to beat.
5 of the largest ford dealerships within a 120mile range of southern Ohio all say they are not slotted to receive a ranger till late April!! Great execution Ford.....not
ford dealerships within a 120mile range of southern Ohio all say they are not slotted to receive a ranger till late April!!
Posted by: BeersButtsandTrucks | Nov 21, 2018
@BB&T
There is a great new invention! It's called a telephone.
You can call any dealership in the US and order one. Then, all that's separating you from the truck of your dreams is a plane ticket.
@papajim--What if he can't afford a plane ticket or is afraid to fly? Where would he fly to and fly? If SE Ohio doesn't have Rangers what makes you think anywhere else will? That is your privilege talking. Not everyone can fly to buy. Honda has plenty of Ridgeline if you're interested.
I would say if you want to test drive a Ranger it would be a problem. I would want to drive one before I bought one. I do find it hard to believe that no dealer in Southern Ohio would not have a Ranger till April especially since Cincinnati is in Southwestern OH and has many Ford dealers many of which are large volume. There is also Columbus which is more the middle of the state but not that far away. I do think Ford has teased us with the Ranger for a long time and they need to get their A game going for a successful launch of the Ranger. The Ranger and Bronco are very important products for Ford.
papajim--What if he can't afford a plane ticket or is afraid to fly?
@Jeff
Someone who cannot afford 300-400 bucks for a plane ticket probably can't afford 30k for a new truck.
There are probably more that one thousand independent shippers in the US who would gladly deliver a car to your front door. I've paid to ship cars several times.
You WERE kidding, right?
@papajim--Not me, my comment is the one after that. Someone is using my name again.
I do find it hard to believe that no dealer in Southern Ohio would not have a Ranger till April especially since Cincinnati is in Southwestern OH
@Jeff
You can be sure that Ford dealers in that region are freaked out over the source of BeerButts comment. It might just be a rumor or it could be an assembly/distribution issue.
Either way not having Rangers on the lot before the 2nd Quarter is bad news. Q2 is usually pretty quiet because folks with IRS refunds have already spent them elsewhere.
Production was supposed to start in October. Maybe 8 weeks of production at 2000 a week would be 16000. Ford has about 3000 dealers. Should be about 5 trucks per dealer. Not facts just guessing.
@papajim, It's fake news. Production starts next week and they are closing orders in March. SE Ohio won't receive trucks until April? A month after orders close? Bull crap. Early 2019 is when they arrive on lots.
ford dealerships within a 120mile range of southern Ohio all say they are not slotted to receive a ranger till late April!!
Posted by: BeersButtsandTrucks | Nov 21, 2018
@BB&T
You are fake news.
https://www.donlen.com/buildstart-trucks-ford.html
TFL reports better mpg than Colorado. Couple that with better torque curve. Will be hard to beat.
Posted by: Just the truth | Nov 21, 2018 1:05:05 PM
The diesel Colorado/Canyon Duramax trucks get way better fuel economy and have MORE torque than the Ranger. For work and towing, that is hard to beat. For a non work vehicle and little towing, the Ranger will be sufficient. But no long box crew cab option for the Ranger, deal breaker for someone wanting a more stable platform for towing.
@ snowman I don't disagree with what you say.
I have not seen a review that really breaks down the Ranger's turbo and how well it addresses lag coming off the line.
Likewise the spot on the tach where the peak torque comes on.
If the Ranger can hit a high percentage of peak torque at under 1700 RPM or so, it will be a sweet truck.
The naturally aspirated competition from GM and Toyota will need 3500-4000 RPM to do the same, unless GM customers opt for a diesel. The diesel option in the GM midsize is a big jump in price, and the Toyota has no answer for it at all.
If Nissan wants a place at the dinner table they'll need to wash dishes, (or bring on a diesel).
Not a bad idea, a lot of "lifestyle" truck buyers see them hauling kayaks and dogs on a wet Pacific Northwest road and think "I want that to be me" whether or not they actually end up that way.
I still think another group to advertise accessories to are contractors, tradesmen and other workers. Dealerships already outfit HD's with different beds and racks and other accessories, but, at least in my area, I never see half tons or midsize trucks modified that way at the dealership beyond stripped down models ready to be modified. Why not partner with companies like weatherguard and offer jobsite-ready trucks, including the new Ranger, with toolboxes and racks, as well as other work accessories? So many are bought for that purpose and modified in the same manner and I feel that it could easily be capitalized upon.
t will be interesting to see if Ford's KISS (keep it simple) approach to drivetrains works. Just offering the best engine and transmission may be genius.
Posted by: Just the truth | Nov 21, 2018 12:28:43 PM
"Best engine?". So far the 2.3 EB has been trash. Blown headgaskets, overheating, and a thirst for premium fuel to make its estimated power output. If that's Ford's best attempt, their problems are worse than I thought.
I see Ford has made a poor decision by biasing the US Ranger towards the higher end of the model lineup.
A 2.5 Four Cylinder base model would sell to those who require a truck for business.
The Ranger Raptor will not make it to the US because it might just be better than the F-150 Raptor and the US will not import the heavier global and global Ranger Raptor chassis.
I even believe Frod's decision to only offer the 2 litre diesel in Australia rather than fitting the Ranger Raptor with the 2.7 EcoThirst is do with the Ranger Raptor outperforming the F-150 Raptor.
Bad decision by Ford to offer such a limited and upmarket range of Rangers.
Why not partner with companies like weatherguard and offer jobsite-ready trucks?...Posted by: BD | Nov 21, 2018
@BD
It's no accident that Ford is marketing their midsize this way (lifestyle vehicle)---they already know that most work-truck buyers are likely to just buy a base model F150 anyway.
Dollar-for-dollar the F150 is more truck compared to a midsize.
The first sales should start late December unless there is some sort of EPA or other regulatory delay. You'd figure they world be already taken care of.
I'd bet 90 percent will be top end trims, those XL works truck buyers will likely have to wait a few months
take a look at all the GM midsizers that sell for more than $35k
Be sure that Ford dealers are aching for a piece of that action and they have not had a compact truck of any kind since 2012 or so. Oh yeah. There will be work trucks, but not right away.
@papajim--There are some very large Ford dealership franchises thru out Ohio that would be raising a real ruckus if they had to wait till April to receive a shipment of Rangers when other dealers across the country already receive them. Some of these franchises expand to other states such as Kentucky, Indiana, Tennessee, and Michigan. These franchises are high volume and can for the most part get what they want. I doubt Ford headquarters wants to incur their anger.
Happy Thanksgiving, Jeff!
Regarding the considerable influence of larger dealerships, I agree.
However, there are issues regarding manufacturing, assembly and distribution that no amount of influence can overcome. Ford leadership has complained for six months about the impact that deteriorating US-China relations have had on automakers. These issues can impact the supply chain.
Ford has literally hundreds of vendors and partners who all need to be singing from the same sheet of music to hit these delivery deadlines. Ford had major problems with execution back when they transitioned to the aluminum F150.
Hopefully for Ford and its customers everything will happen on time.
No one will buy this trash Ford end of story!
papajim--Happy Thanksgiving to you. Went to my nephew's for Thanksgiving. Really a nice Thanksgiving.
Yes, you brought up the fly in the ointment, Chinese supplied parts and the impact of the tariffs. This effects all the manufacturers and this can delay the launch of a new vehicle. Not much Ford can do about that but if any dealers elsewhere get a delivery of new Rangers and Southern Ohio dealers are left out I am willing to bet that Mike Castrucci, Kerry, and a few other larger multi-conglomerate dealerships will be chewing out Dearborn. Both Castrucci and Kerry have Chevrolet, GMC, Kia, Hyundai, Toyota, and Nissan dealers not just in Ohio but other states. Jeff Wyler is the only one of those conglomerates that doesn't carry Fords but they carry everything else. Not a good thing to get these conglomerates mad. That is not just in Ohio but every state where the large conglomerate mega dealers have the larger part of the market.
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https://www.wjtv.com/news/local-news/ford-recalls-trucks-and-suv-s/1606613069
This truck will dominate testing comparisons
Ok, it's now February 1, 2019. I'm still waiting to see Rangers cruising on the streets. How many so far? Zero.
How long till the Rangers start showing up in parking lots and on the highways?
I have read your blog its very attractive and impressive. I like it your blog.
SE Ohio won't receive trucks until April? A month after orders close? Bull crap. Early 2019 is when they arrive on lots.
Posted by: Roy | Nov 21, 2018 4:42:25 PM
@Roy
Still have not seen a Ranger in the wild, or even at the mall. Who has seen a Ranger on a dealer lot? Anybody...
Ok, it's now February 1, 2019. I'm still waiting to see Rangers cruising on the streets. How many so far? Zero.
How long till the Rangers start showing up in parking lots and on the highways?
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