History Channel's 'Truck Weekend' Showcases Ford Pickups

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Ford fans won't know what to do with themselves come Saturday, beyond the fact that they may feel compelled to stay indoors Saturday and Sunday nights. In a unique — and we're guessing quite lucrative — prime-time collaboration between the History Channel and Ford Motor Co., this weekend's History Channel evening lineups will be made up of F-Series pickup truck TV specials.

The weekend Ford fest will run Saturday and Sunday starting at 8 p.m. Eastern Standard Time each night. Both evenings the History Channel will showcase television shows that, in one way or another, have a new, classic or custom Ford F-Series pickup at their heart. In addition, custom vignettes will air on the History Channel as well as on its digital and social channels.

Here are the particulars:

Saturday

  • "Truck Night in America," 8 p.m. EST Saturday: Custom-modified all-terrain Ford vehicles take on all types of terrain across the U.S.
  • "Truck Hunters," 9 p.m. EST Saturday: Competing truck builders compete to make a customer sale by improving two classic pickups.
  • "Born Tough: Inside the Ford Factory," 10 p.m. EST Saturday: This one-hour special chronicles the beginning and evolution of the Ford F-Series.

Sunday

  • "Truck Night in America," 8 p.m. EST Sunday: Another episode that celebrates the toughness and craftsmanship for the people and vehicles that push the limits.
  • "American Restoration: Truck Edition," 9 p.m. EST Sunday: Show host Rick Dale travels the country looking for the best Ford candidate for restoration and finds a long-forgotten 1956 for his team's 30-day restoration project.
  • "Trucks Transformed: Custom Culture," 10 p.m. EST Sunday: Truck customizers and expert rally and drift drivers Ken Block and Vaughn Gittin Jr. show off their latest projects and offer building tips.
  • "Rescue Trucks," 10:30 p.m. EST: This program highlights first-responders and the specialty trucks they've modified and use for rescues.

Manufacturer images

 

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Comments

Who cares...better stuff on...must be an MMA fight somewhere

Lots of Hockey on anyway

Sweet! I'll enjoy this, a show about real trucks.

This will get papajim s juices flowing

I like to see the manufacturers dong things like this. I heard that Chevy used to use Bonanza or maybe it was Big Valley as a tie in to new models back in the '60's. Like a 30 minute commercial or something. THings like this inspire passion in the brand and in driving and vehicle ownership in general.
I don't care what the brand is, this has to be a helluva lot better than hearing Mary Barra talk about autonomy and electric bicycles.

I don't watch tv but I will check this out.

Nice, I will enjoy this thanks for the heads up. I’m pretty sure some of the GARBAGE MOTORS FAN GIRLYS are going to check it out too. Lol

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Viewing party at papajim's. Saturday 8pm. Be there!

Bring your Bible with you, preferably a NIV translation. We can discuss Old Testament prophecy, and sing some sacred music.

And don’t forget lube.

Sorry I don't understand. Why don't you explain?

@Old GM Guy--It was Bonanza during their 4th season. In 1963 Chevrolet became the main sponsor of Bonanza with a special 5-minute commercial introduced new 1963 model cars. Each Chevrolet car line was matched to a Bonanza star-- Chevrolet Impala (Ben,) Corvette (Adam), Corvair (Little Joe), and Chevy II (Hoss). Also Chevrolet was the main sponsor for Bewitched.

Sweet! I'll enjoy this, a show about real trucks.

Posted by: Frank | Nov 7, 2018 12:38:27 PM

I don't know, those shows are airing pretty late. Will your mommy allow you to stay up and watch it?

The Truck Hunters and American Restoration episodes sound interesting. I might DVR those.

Ford has been on a marketing TEAR of late.

The Name, East Bound and Down, and especially The Future is Built ads are great (especially in their longer versions) and contain skillful veiled swipes at Fiat and Tesla.



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