2019 Ford Ranger Photo Gallery: New Kid on the Mid-Size Block

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It probably seems like ages ago since we posted one of the first head-to-head comparison tests pitting the returning all-new 2019 Ford Ranger against the top-selling 2018 Toyota Tacoma. But it wasn't; we published that story between Christmas and New Year's days.

Related: Returning 2019 Ford Ranger Takes on Top-Selling 2018 Toyota Tacoma: Video

Even though holiday schedules made doing the test challenging, we thought you'd want to know how the newest kid on the block matched up to the biggest player on the mid-size pickup truck field. So, we worked our butts off to get it to you. And from the number of comments the story has generated so far — almost 250 comments between the original post and the follow-up video post — many of you appreciated it and even had some constructive criticism (seriously, we do appreciate the constructive comments).

While the head-to-head test was not as comprehensive as our class-wide Challenges, we're hoping to do more comparison testing with the Ranger as the year progresses, but we thought this was a good start. Naturally, there are more variables to be considered in future tests and we'd love to see if we can get our hands on some stripped-down, base-level, mid-size pickups to see how they compare.

Until that time comes, though, we are in possession of many photos of each competitor from the head-to-head test, so we're sharing them with you. We'll follow up on this Ford Ranger photo gallery with a Toyota Tacoma gallery in the days to come. Enjoy.

Cars.com photos by Evan Sears

 

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Comments

What a half @@s product to re-enter the market with.

This new Ranger really stirs up some hatred from the GM homers. I wonder why? Maybe because they didn't overtake the Tacoma like they predicted, and now they are getting even more competition. Look on the bright side, this Ranger will force the GM twins to improve their designs. That's a win for you!

The GM twins will win head to head comparison with the Ranger. Every performance category will be won by GM, yet the excuses will roll out, but, but, but......the Taurus, I mean Ranger rides better!!

I drove a Lariat yesterday, (I have a ZR2), the Ranger leather seats are awesome, the ride is car like, acceleration was okay, ya had to get on the throttle for it to go like my truck.
Nice truck all around though. I'm keeping my ZR2..

fyi: when you change the oil, you take the tire off, take 6 bolts off a access panel to get to the oil filter...

fyi: when you change the oil, you take the tire off, take 6 bolts off a access panel to get to the oil filter...

Posted by: Dave | Jan 10, 2019 7:55:37 AM

What's your point ?

His point is the oil change can be a deal breaker for some. For others not so much. There could be a work around for changing the filter such as being able to turn the wheels just enough to access the filter. For sure there will be You Tube videos on how to change the oil and someone will come up with a shortcut. Wouldn't be able to turn the wheels on a ramp but if the clearance is high enough might not need any ramps. Most people will have the oil changed but I would avoid Jiffy Lube or Walmart because they might not be as through. I myself would not want this but most people do not know where the oil filter is nor do they care.

I don't see the Ranger taking away that many sales from Tacoma and as it being Number 2 in sales that might take awhile since it will take a while to reach full production.

fyi: when you change the oil, you take the tire off, take 6 bolts off a access panel to get to the oil filter...


Posted by: Dave | Jan 10, 2019 7:55:37 AM
————————

FYI, you’re wrong. You do not have to remove the tire. And it’s 3 fasteners, not 6.

Looks like a Ram

This terrific mid-size pick up is being introduced at the best possible time!

Ford announced they'll be dropping sedan models just prior to introducing this truck. Coincidence? I think not! The strategy relies on Ford brand loyalists trading in their Fusions and Focuses for another model. They'll tap into the market segment of Ford buyers who may have wanted a Ford truck in the past, but do not want a giant F-Series. They want all-wheel-drive, but not an SUV or crossover. They are also part of the growing demographic of active young to middle-age folks, interested in camping and outdoor activity. These buyers have likely owned 4 cylinder turbocharged vehicles and appreciate a mix of modest performance with respectable economy.

This is a classic example of leveraging changing customer tastes and following up with a re-introduced option tailored to specific needs. And, it ingeniously adds another truck line while minimizing the cannibalizing effect of internal competition.

When Ford's unorthodox product planning changes faced criticism in the media, It was apparent to me that there was a brilliant marketing initiative about to be unpacked.

Time will tell.

Agree with some of your analysis but that does not mean that this is a bad strategy for Ford. Ford will sell a lot of Rangers to Ford loyalist. There are current and past Ranger owners that have been waiting for a new Ranger. Even if you don't like or want the Ranger its presence makes the midsize truck market more competitive.

@jeff s

I'm saying this is a GOOD strategy.

fyi: when you change the oil, you take the tire off, take 6 bolts off a access panel to get to the oil filter
Posted by: Dave | Jan 10, 2019

FAKE NEWS ALERT

DAVE! The news has been out several days. The reporter who originally broke that story retracted it this week. The wheel DOES NOT have to come off.

Haha. I told people not to trust that bogus site many times before.

What a half @@s product to re-enter the market with.
Posted by: GMSRGREAT

So by your logic(I only say that because you like to play the logic game). When, not if the Ranger outsells either or combined GM mid size offerings that would make Colorado 1/4 @@s and Canyon 1/8 @@s products. LOL !!!

That will make certain commenters Full on @@s.

Sorry about putting out fake news on changing the oil filter, I must have accidentlly changed the channel to CNN...

nice truck though

GM Blows Chunks is a total laugh riot. Invite him to your next party. NOT

So by your logic(I only say that because you like to play the logic game). When, not if the Ranger outsells either or combined GM mid size offerings that would make Colorado 1/4 @@s and Canyon 1/8 @@s products. LOL !!!

Posted by: GM Blows Chunks | Jan 10, 2019 10:18:34 AM

Your logic appears to be in line with your alternate reality. Neither do you have a grasp of.

You don't have to remove the wheel to change the tire on the Ranger that was a false rumor.

https://www.tfltruck.com/2019/01/no-need-remove-wheel-2019-ford-ranger-oil-change/

Papa you get D grade
Gms you get an F grade
For very poor responses.
Gms All fairness logic has never been your strong point.

Papa you get D grade
Gms you get an F grade
For very poor responses.
Gms All fairness logic has never been your strong point.

Posted by: GM Blows Chunks | Jan 10, 2019 12:15:30 PM

Accurate.

The only time Chevy little trucks ever outsold Ford little trucks was when Ford wasn't making little trucks.

Chevy little trucks have NEVER outsold Toyota little trucks ANYWHERE... EVER.

Ford little trucks have on occasion outsold Toyota little trucks in NA and a few other nations.

The current chevy little truck is fresher, nicer, newer and better than the taco in every way but quality, and reputation and it still wasn't enough to take the top spot.

The Ford little truck will be the shame story...

The question is will the chevy Colorado go from being the #2 midsize truck to the #3 (thanks to the Ranger) before or after the Fiat moves the Silverado down from #2 to #3 in full size trucks? With the new silvo's look and interior and the feedback on the Ranger so far its becoming very possible.

@redbloodedxy
That's a pretty good marketing perspective. Preferences have clearly changed. A lot of speculation with respect to how many Rangers will be sold. I'm just not thinking 100k in CY2019 as some here have mentioned because of
1) Rangers late start for 2019:
2) Gladiator intro
3) Old Frontier hanging around.
4) No Long Bed Crew Cab.
But if Ford proves everyone wrong, AND the midsize category continues to grow at ~20%, that will be a really really good thing for truck loving consumers! Ie, a real consumer preference shift.

The question is will the chevy Colorado go from being the #2 midsize truck to the #3 (thanks to the Ranger) before or after the Fiat moves the Silverado down from #2 to #3 in full size trucks? With the new silvo's look and interior and the feedback on the Ranger so far its becoming very possible.

Posted by: Clint | Jan 10, 2019 12:41:52 PM

No matter how you shuffle the cards, GM still wins.

No matter how you shuffle the cards, GM still wins.
Posted by: GMSRGREAT

Looks like when it comes to cards you are playing Old Maid & Go Fish.
GM lags in Full Size and when the Mid size Hail Mary lead evaporates you will have a hand that folds.

Looks like when it comes to cards you are playing Old Maid & Go Fish.
GM lags in Full Size and when the Mid size Hail Mary lead evaporates you will have a hand that folds.

Posted by: GM Blows Chunks | Jan 10, 2019 1:43:01 PM

I would like to refer you back to my earlier comments concerning your alternate reality.


Your logic appears to be in line with your alternate reality. Neither do you have a grasp of.

Posted by: GMSRGREAT | Jan 10, 2019 11:24:42 AM

Referring back to something that was meaningless is meaningless. Spend less time talking to and acknowledging yourself in the mirror

@redbloodedxy--Agree very good strategy. Cars are not selling but pickups, suvs, and crossovers are. Why not the Ranger since many loyal Ford owners have been asking for it.

@Angelo

100k seems possible. Per your long bed point, I see very few sold. Ford may be better served offering a regular cab model with optional bed delete for fleet orders.

@redbloodedxy--I don't see a regular cab happening but there could be a bed delete which the Colorado offers.

Referring back to something that was meaningless is meaningless.

Posted by: GM Blows Chunks | Jan 10, 2019 2:18:49 PM

Step out of your alternate reality for a moment and you'll understand.

It is you is posting from planet denial which is the alternate reality. Dont fear what is coming, it wont hurt as much as you think.

@ GM blows chunks

What denial are you speaking of? The Ranger offers 1 engine choice

The GM twins offer 3 choices and 2 off road packages that embarrass the fx4 that Ford offers. Heck the ZR2 has even beaten the mighty Raptor in off road comparisons.

The ranger taurus will sell by the thousands bc other than Tacoma loyalist, Ford has the most beloved truck loyalist there are. Ford guys would rather walk than drive anything else. I should know, I have 4 on the otherside of the family that say it all the time.


The GM twins offer 3 choices and 2 off road packages that embarrass the fx4 that Ford offers. Heck the ZR2 has even beaten the mighty Raptor in off road comparisons.

Posted by: TNTGMC | Jan 10, 2019 5:15:53 PM

Wow this moron, they haven't been compared and you say it embarrasses the FX4.

The Zr2 will never hang in the desert, the ZR2 will blow it's airbags.

@ Frank

TFL drove the FX4. Its not even close to the off roader the ZR2 is. Go read the article or watch video....I suggest watch bc u cant read for $h!t

The desert huh??? There's a ton of desert here in midwest, west, northeast, and southeast regions you 🤡.

Real men take the trucks through mud, gravel, and rock crawling, where there is a plethora of that available.....this is where the ZR2 excels

But you would know nothing of this bc u drive a car dip💩!!
Move along your an embarassment to even your mother

Real men take the trucks through mud, gravel, and rock crawling, where there is a plethora of that available.....this is where the ZR2 excels


Posted by: TNTGMC | Jan 10, 2019 5:51:26 PM

Uhhh no, it will bust the airbags to protect your real dumb@$$

Ever heard of Baja 1000, that's reall off-road, not 5mph crawling

@ Frank

Keep denying clown. Normal people who just want to off road and have a great time know what I'm talking about
You live in fantasy land dreaming of doing the baja 1000. Your a flipping clown who drives a car and lives in mom's basement.

Move along placenta boy

It is you is posting from planet denial which is the alternate reality. Dont fear what is coming, it wont hurt as much as you think.


Posted by: GM Blows Chunks | Jan 10, 2019 4:38:09 PM

Actually, I shouldn't be suggesting that you live in an alternative reality. Truthfully, your comments reflect a mentality more in tune with that of someone who believes in Santa Claus, the boggy man and military grade aluminum.

However, here is a reality check for you:
GM builds trucks, Ford builds trucks, GM sells more trucks. Any questions?

Yes, I have question do you think you will still be bloviating at the reporting of 1st quarter sales tally?

I get a laugh from your self projecting. You forgot about your other besties- Thooth Fairy, Easter Bunny and your fav3 the Unicorn🦄

I have to laugh when guys who have never driven the new Ranger comment on how GM needs to upgrade the nice size trucks. Does the Ranger have 3 engine choices... NO. Does the Ranger have best fuel economy in class..NO,GM does. Does Ranger have a Crew Cab long box...NO, GM does. Does Ranger gave best in class towing....NO, the GM does at 7700 lbs. Does Ranger have Auto 4x4.....NO. Does Ranger offer a manual transmission....NO. For a brand new truck, the Ranger is lacking behind a 4 year old GM mid size.

And yet for all you say is lacking will end up outselling the GM.

Snowman, dont be snowblind.
For those GM wins you "will cost your $3500 for a diesel, For which gained you 300 extra towing pounds, And gives you the pleasure of paying a dollar more per gallon for diesel than gasoline.
Sure it's a paper when and and economic fail.

@redbloodedxy
"100k seems possible. Per your long bed point, I see very few sold."

For some, a downsize from a fullsize to a midsize crew cab long bed is foolish. For others totally makes sense. I've met

1) one guy with Colorado Crew Cab long box
2) another guy with Tacoma Crew Cab long box.
They both loved them. Was just right size. I liked them too.
"very few sold" If 10% is very few, that still might be enough for 100k Rangers not to become reality for CY2019.
Perhaps you are more of a gambler than me, but I wouldn't put money on 100k Rangers in CY2019. Especially since I haven't seen one yet in Silicon Valley, and won't hold my breath to see one for at least 2 more weeks or longer. My 2 cents.

I have no money in the game, but if I'm proved wrong at the end of CY2019, I'll admit it at the time, especially if I'm still hooked to reading this site, even though some of the nonsense here gets a bit much.

I have seen them at 2 Dealerships. There are here. Both sold, dealers said they are sold before arriving.

Meant to say they were sold before they arrived, the others that are arriving are all sold. Dealer said the demand is high, very high they are smiling. All being sold at full list.

All being sold at full list.
Posted by: GM Blows Chunks | Jan 10, 2019

That is great news, and believe me after the press release that Ford published today regarding their exit from the European market they could use some good news.

Makes me laugh especially when the ZR2, you know the model where the airbags go off when you go over the shopping mall speed bump have huge cash on the hood to try to overcome the bad PR.

GM has sacrificed sales volume to elevate the Average Transaction Prices, something their quarterly reports have offered in detail over the two years your comment references.

Ford and RAM would give their left (fill in blank here) to have the ATPs that GM has achieved during 2018. FYI


Posted by: papajim | Jan 9, 2019 10:26:01 AM


Once again, jimbo is wrong. He lies as bad concrete

The average transaction price for the Ford F-series was $46,591. The Chevrolet Silverado was $42,162 and the Ram came in at $42,484, according to J.D. Power's Power Information Network data. Those figures include 2018 and 2019 model-year pickups.



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