Best-Selling Pickup Trucks: Fourth Quarter 2018

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The sales numbers for the final quarter of 2018 are in and it looks like most pickup truck makers did well. In fact, the entire segment came within a hair of reaching the coveted 3-million-unit mark, with an overall total of 2,944,393 units sold in 2018 (that tops the 2017 total by more than 120,000). For context, that means 1 out of every 6 new vehicles sold in 2018 had a pickup bed on it, and in some states (like Texas) that number was considerably higher.

Related: Best-Selling Pickup Trucks: Third Quarter 2018

The biggest winners in the last quarter of 2018 are also some of the same players that had strong third quarter sales results. Ram pickups, the Toyota Tacoma and Chevrolet Colorado finished the year with a strong second half, each one of them blowing 2017's totals out of the water. In fact, Ram finished 2018 by outselling Chevrolet Silverado in the last two quarters of the year, which should make for an interesting start for the new year.

Ford finished 2018 with a bang, selling more F-Series pickups than in any of the 11 months prior; December is traditionally Ford's best-selling month. Since Ford will benefit from the addition of the all-new 2019 Ranger mid-size pickup, it is quite possible Ford will aim to sell more than 1 million pickup trucks in 2019. We'll have to wait and see what the economy, specifically the construction sector, has in store for us once the winter thaws. We'll have more sales details about how the different pickup classes broke down next week.

In related news, Automotive News (subscription required) is reporting that Ford will move to quarterly sales reporting in 2019 just like GM did in 2018. The Ford transition to quarterly reporting will begin in April.

Manufacturer image; Cars.com graphic by Paul Dolan

2018 Fourth Quarter PUTC Sales

*Year-over-year sales for the Chevrolet Silverado were flat.

Comments

Interesting year! Next year should be even more interesting especially in the midsize space! Love the competition forcing manufacturers to provide more and better options. That Frontier just keeps on chugging. They should probably just keep it around forever, even if they introduce a more modern one soon.

Wow, Ram is right on Chevy's tail! They'll probably leap to the #2 spot next year.

And I hear Ford hit 100,000 sales for December, but they have to ruin the good news by cucking out and switching to quarterly sales reports next year like GM does:

https://www.wardsauto.com/industry/ford-switching-quarterly-sales-reports-2018-sales-down-35

20k units for Frontier all in December. Wow, they must of been testing some kind of market elasticity $ vs # to see where they'd have to price it to make it worthwhile to keep around, even if they bring out a new one in 2019.

Hat's off to Sergio Marchionne: Fiat Chrysler.

Angelo, thats not just December, its for entire 4th quarter.

Oops on the 20kunits for Frontier. Actually a quarter #.

@ Real Man -- Ford sold just over 87,000 F-Series pickups for the month of December, which was the biggest selling month of the year. We haven't seen a 100K month yet but with the addition of Ranger, it's not impossible.

@ Angelo -- The numbers for the Frontier (along with everyone else) is for the quarter, three full months of sales. In the preceding three months, Frontier sold 6300, 6300 and 7500 units.

Congrats to the F-Series for a great 2018.

1 Million for 2019!!!!

LOVE
FORD!

What is up with the 2019 GM trucks?! An all new truck with a huge loyal fan base should be up at least half as much as the new Ram. Going down with the newest truck on the market is a disaster! Maybe that is why GM just got a new president.

https://finance.yahoo.com/m/64a1b463-c494-3999-b57b-ac6db19a391a/reuss%2C-35-year-gm-veteran%2C-to.html

I hate to think that Car and Driver's assessment was correct:
"It's staggering just how stark the difference is between the Silverado and the two other trucks here. One logbook note called the Chevy "a $70,000 kick in the nuts." Technical editor David Beard wrote, "I like the engine in this truck, and that's it.""

https://www.caranddriver.com/reviews/2019-chevrolet-silverado-1500-high-country-comparison

Not going to be a good year for GM. They may want to start reporting annually. Ram will challenge for #2 however GM will throw as much $ on the hood as they have to in order to be the first loser.

GM should have throw more $ into engineering the new trucks. Trucks with the driving dynamics of an Al dente noodle just won't cut it in 2019. Back to the drawing board for the GM bean counters.

I met a Tesla worker at a NY's eve party. He claims a truck will be shown in 2019, and ready in 2020. I told him +1yr. I should of pressed harder to find out what he did, but he didn't seem all that forth coming, with that kind of information. I presumed that from general appearance and mannerism's just a line worker, or supply chain worker, so I didn't press. But looks can be deceiving.

@Walt & @Dududley:

Agreed. I think that new Silverado is a disaster. Less so with the GMC, but they've priced that truck too high for what it is. The turbo 4 will not touch the Ecoboost, and as far as the new HD trucks go, I don't see them threatening the Super Duty's stronghold on that market.

Well I predict the Ridgeline and the Titan will be gone in 2 years. Relatively new models which large sales declines.

@Angelo--Agree about the Frontier maybe Nissan should continue making it unchanged for as long as they can even if they introduce a new midsize truck. Frontier is tried and true and is not an overly complicated truck. Something to be said for that if all you need is a basic affordable truck. After reading that the new Ranger's oil filter requires the removal of the front left tire that would be a deal breaker for me. I like the truck but it makes me wonder what else the Ranger has that make it difficult and more expensive. Maybe someone will make a conversion kit to relocate the oil filter. Frontier might not be the most exciting truck but it appears to be not as complex and a solid value.

Ford Wins Full size trucks again.

Best selling Truck/Vehicle in the US for like the 42rd year in a row.

Its been one of those especially good years for Ford when it even beat Chevy and GMC full size trucks combined.

It doesn't have to beat 2 makes combined sales to be the best selling truck in the US... but its even cooler when it does.

I'd like to wish Chevy better luck next year but with largely negative reviews on the new full size and the revulsion at their coming 3/4 ton and Fiat's favorable press and gains along with the coming Ranger... It doesn't look good. Hurry up and get that interior fixed and a grill job on that 3/4 ton. Look at the bright side Chevy full size sales didn't go down this year. No gain is better than loss but its no way to keep GM out of bankruptcy #2 or Chevy in the #2 full size sales spot. Look for the full sized Fiat to continue to gain on and maaaayyybe take the #2 spot.

Don't want to make you feel downhearted, but the GM twins were the number one sellers in December with over 94000 sales. They haven't even started production on the regular cabs yet. Only produced the double cab about a month. When inventory is up to par we will see how they sell.

"@Angelo-- After reading that the new Ranger's oil filter requires the removal of the front left tire that would be a deal breaker for me. I like the truck but it makes me wonder what else the Ranger has that make it difficult and more expensive. Maybe someone will make a conversion kit to relocate the oil filter. .
Posted by: Jeff s"

This is not desirable but I have dealt with worse and since you will probably only need to change the oil every 10,000 miles (that is what the computer calls for on my two EcoBoost engines) you can just do it at a tire rotation.

That Titan design engineer who blathered about Titan Design Cues.

Should be unemployed.

Toyota must be laughing all the way to the Bank. 4th best selling Pickup based on an aging platform. I remember several years ago they were selling only 180,000
Nissan Frontier defies gravity, it would be well and truly buried in Australia if they sold in the US spec

Remove wheel to change oil. That's a cluster f. In a decade where designers worked hard at making the oil filter easily accessible, this removing a wheel is COUNTER productive. How the heck am I supposed to just drive it up on wheel ramps. Oh, I'm supposed to put my jack on the wheel ramp. NOT! I guess Ford is really marketing toward "outdoors person" whom probably grew up specifically with Oil Change specific shops. Those shops should enjoy passing on the added labor cost for the Ranger too.

By god. I really think my next truck needs to be electric!!!

This is not desirable but I have dealt with worse and since you will probably only need to change the oil every 10,000 miles (that is what the computer calls for on my two EcoBoost engines) you can just do it at a tire rotation.


Posted by: Walt | Jan 3, 2019 2:36:16 PM

@ Walt
i agree it would irk me too, but every time i change oil i do a tire rotation, but let it to Ford engineers to come up with something aggravating like that

Ranger: No crew cab long bed, and now the reveal is that changing oil has just become a real chore. Lot's of luck hitting any kind of volume in 2019. Oh, they'll have the excuse that it didn't really get ramped to full production until 2H2019. So sad, and I grew up True Blue Ford. Same company that said their was no midsize market only 5 years ago. Missed boat. Like to see how well they swim.

Wow, GM crushed it! Just 26,000 units short of that 1 million sales mark. What a whipping GM placed on Ford, again.

"Wow, GM crushed it! Just 26,000 units short of that 1 million sales mark. What a whipping GM placed on Ford, again.
Posted by: GMSRGREAT"

Is this the real GMSRGREAT or an impostor being sarcastic?

That’s 973469 trucks sold by gm wow they will hit the million mark in 2019

Even after another year of trying, FORD remains a # 2 truck manufacturer.

GM build trucks, Ford builds trucks, GM sells more trucks. Any questions?

GM's been running the employee pricing ads for a month, so I knew they were hurting in sales. I don't remember a new truck model resorting to the lowest pricing structure within it's first year out. Now the GM mids are sustaining sales numbers at the cost of their brand new full sized trucks. GM trucks have had some very critical reviews in the past few weeks too. It's been an ugly year for them.

No gain is better than loss but its no way to keep GM out of bankruptcy #2 or Chevy in the #2 full size sales spot.

Posted by: Clint | Jan 3, 2019 2:29:35 PM

Ford is the top candidate for brankruptcy. 900k trucks sold yet the stock has lost nearly 60% of its value over the last 4 years. Even worse, all those trucks sold yet profits are horrible. How can't they make money. It's not like they're putting the money into the trucks they sell. The plastics are the worst of any truck on the market. The engines are plagued by design defects. They certainly didn't spend much on the aluminum... they used about half the aluminum they should have to make the beds. More and more of the truck is made in Mexico and China. Where are the profits? Why are investors dumping the stock left and right? Why are analysts predicting Ford is going to lay off up to 25k workers in 2019.

Ford is the real failure here.

Speaking of GM crushing it. 124 now dead due to an improperly engineered ignition switch spring. Billions to be paid out in damages, GM Still Crushing It.

Great job GM on another fantastic year! Ram good job as well. Toyota and nissan continue to sell and cash in on ancient designs. Kudos to them.

The incentives GM was handing out were on 2018 models not the 2019 models. Ram however has had $10k+ on the hoods of their redesigned trucks since September. And Ford trucks here in midwest are anywhere from $13k to $15K. The most I've seen on GM trucks here is $12,500 on Slt models and $7k for denali models

@ Bob

I agree with everything you said. Well put!

Well hopefully for competition sake, both GM and Ram HD trucks improve their reliability based on news report out today for 2018 vehicles:

The Least Reliable Cars in America:
https://www.msn.com/en-us/autos/buyers-guide/the-least-reliable-cars-in-america/ss-BBPoRjV?ocid=spartandhp

Chevy Silverado HD
We're surprised to see the Chevy Silverado HD on this list. Fullsize pickup trucks tend to be very durable vehicles, but owners have had major engine problems, says Consumer Reports. Less troubling but still irksome are issues with noises and leaks along with the truck's in-car electronics package.
It's worth noting that this rating applies to both the Silverado 2500 and its twin, the GMC Sierra 2500.

Ram 3500 HD
The Ram 3500 HD is ranked dead last on Consumer Reports' list of the most unreliable vehicles in America for 2018. Owners say they've had issues with the truck's steering and suspension, fuel and emissions systems, and engine cooling while also noting strange noises and leaks.

@ Walt--Maybe wait for a tire rotation to change the oil but I sure wouldn't risk taking a Ranger in to a quick oil change place. I would think that someone will come up with a fix to change the location of the oil filter. Ford should actually change this. For me it would be enough to cross the Ranger off my list even though I like the truck. I didn't know about this until I read an article today on TTAC. The link to this article is below.

https://www.thetruthaboutcars.com/2019/01/diyers-take-note-the-2019-ford-rangers-oil-change-procedure-contains-a-big-extra-step/#more-1654774

@Robert Ryan --Maybe the Frontier would be burned in Australia but the more I read about the complexity of some of the new trucks the more I am starting to like the Frontier. I don't rock crawl or off road and I need a truck for hauling stuff away. My requirements are not that great and a new base Frontier would more than meet my needs and would still be better than buying a high mileage truck that has an unknown history. Many trucks are driven hard and have lots of miles. Also the less complex a vehicle is usually the less to go wrong. There is something to be said for a less complex affordable vehicle. Many of your trucks in Australia go from 40k to over 60k for a midsize (Global) truck. Not that they might be better but I don't really need to spend that kind of money and those trucks have more capacity than I would use.

Hmmm, weren't the Ford fan boys bashing GM when they went to quarterly sales reports? What are they going to complain about now if Ford is going to do the same thing?

but I sure wouldn't risk taking a Ranger in to a quick oil change place

@Jeff S

I can tell you haven't bought a new car or truck lately. New car dealers generally offer free maintenance for year one (and even year two). Even if you take it to a tire store for their periodic oil-change special, these service joints usually do a tire rotation for free (or cheap).

Either way it's hardly an issue.

Not only did GM outsell Ford again (for pickups) but they also pushed hard to keep their ATPs on track. Another terrific year for GM's management team.

I hate to think that Car and Driver's assessment was correct:
"It's staggering just how stark the difference is between the Silverado and the two other trucks here. One logbook note called the Chevy "a $70,000 kick in the nuts." Technical editor David Beard wrote, "I like the engine in this truck, and that's it.""

https://www.caranddriver.com/reviews/2019-chevrolet-silverado-1500-high-country-comparison


Posted by: Walt | Jan 3, 2019 1:51:04 PM

\\\\

That same group praised the GMC Denali and it's open pore wood and materials. I didn't realize they are both totally different trucks, right?

https://www.caranddriver.com/reviews/2019-gmc-sierra-1500-denali-at4-driven

Car and driver is about as good at their job as consumer reports...

Well hopefully for competition sake, both GM and Ram HD trucks improve their reliability based on news report out today for 2018 vehicles:

The Least Reliable Cars in America:
https://www.msn.com/en-us/autos/buyers-guide/the-least-reliable-cars-in-america/ss-BBPoRjV?ocid=spartandhp

Chevy Silverado HD
We're surprised to see the Chevy Silverado HD on this list. Fullsize pickup trucks tend to be very durable vehicles, but owners have had major engine problems, says Consumer Reports. Less troubling but still irksome are issues with noises and leaks along with the truck's in-car electronics package.
It's worth noting that this rating applies to both the Silverado 2500 and its twin, the GMC Sierra 2500.

Ram 3500 HD
The Ram 3500 HD is ranked dead last on Consumer Reports' list of the most unreliable vehicles in America for 2018. Owners say they've had issues with the truck's steering and suspension, fuel and emissions systems, and engine cooling while also noting strange noises and leaks.


Posted by: supercrew02 | Jan 3, 2019 3:42:03 PM

It's consumer reports. go look up how they determine those ratings.

Oh yeah, they don't divulge that.

It's not worth the paper they print it on, or the digital transfer they send to you.

@Jeff S
You could make the same arguement for a Model T Ford. In other words you could have something that is dead simple and cheap, but lacking much of the benefits of a modern vehicle

@Jim

We all thought that! Regarding the Nissan Titan. But who knows.

@Robert Ryan--The Frontier is far from being as basic as the Model T. As long as the Frontier is selling and the Government regulations don't make it so expensive to comply then I don't see a problem with it. Eventually your utes in Australia will be obsolete as will any vehicle that runs of fossil fuel but that is a number of years into the future. Maybe that is why vehicles in Australia are so expensive because you lack simpler vehicles. I like your utes but it takes a lot of dough to buy them. Maybe your wages are higher but 40k to 60k for a typical ute is steep. I would rather have something that I didn't have to mortgage my future to buy.

GM's been running the employee pricing ads for a month, so I knew they were hurting in sales. I don't remember a new truck model resorting to the lowest pricing structure within it's first year out. Now the GM mids are sustaining sales numbers at the cost of their brand new full sized trucks. GM trucks have had some very critical reviews in the past few weeks too. It's been an ugly year for them.

Posted by: You Pay Waht We Pay | Jan 3, 2019 3:20:46 PM

GM hasn't had more than $6-7k off the new redesigned 2019 trucks. The only 2019 GM half-ton trucks with incentives anywhere close to the level of incentives Ford and Ram have been offering are the 2019 Silverado LD's that are actually the older 2018 trucks. Those are trucks with zero options outside of choice of paint and a few different wheels.

If something that came to you as a big deal then you must have been living under a rock this whole time. I bet you would also be shocked to learn that Ford dealers have been offering over $15k off 2018 F-150's since at least early March. Ram has been offering over $13k off the brand new 2019 Ram 1500's since June or July.

Papa. You forgot that Jeff and I keep our vehicles for over 20years. So that's a lot of oil changes. Just another thing to schedule when I can roll it up the ramps in the garage and do it while doing something else too.

@papajim--I do not want to own anything that is so complex that you have to take a tire off to get to the oil filter. Reminds me of the Chevy Monza in 1975 where you had to literally unbolt the motor from the chassis to change the rear spark plugs. That might not be the only thing that is harder to access on the Ranger making maintenance harder and more expensive. I guess if you lease a vehicle every couple of years and get a new one that might work but I use my truck and any scratches in the bed would be added to the cost. Most dealers offer oil changes for a limited number of years. Why would you buy something knowingly that could be an issue. I like to have things simpler not more complex. If vehicles were cheaper then maybe we could drive them a few years and then dispose of them. Why don't you buy this Ranger since you are so heartily endorsing it.

Ford is the real failure here.
Posted by: Bob | Jan 3, 2019

I'm not a fan of the way that Ford's leadership in Dearborn's been running the company during the last 20 years or so.

However, the company's North American operations aren't the problem.

It's the money they spent in China (so far not profitable) and the billions they've spent to get a seat at the table for electric cars and self driving cars. That money still hasn't made a profit and Ford is still several years away from even having a prototype self driver. These are big mistakes.

They're doing fine with F150s and other FSeries trucks.


"Speaking of GM crushing it. 124 now dead due to an improperly engineered ignition switch spring. Billions to be paid out in damages, GM Still Crushing It."
-Dudlydooright

Wow 5 years later and that's all the Ford fanboys can bring up. Ignition switches and bankruptcy's. Ford fans like you are the reason everyone else mocks Ford fans for being so completely misinformed and blinded. You call out GM for the ignition switch while Ford vehicle defects have caused thousands to lose their lives. You call out GM and FCA for the bankruptcy while Ford is the only one that still owes billions in taxpayer money for their "not a bailout" negative interest rate loan.

I'm glad I ditched Ford back when 6-blows and 5.4 3-valves were blowing left and right. I wouldn't want to associate with your kind of blind ignorance.

@angelo

You're the kind of guy who's better off letting professionals do the maintenance.

Change your oil 3x annually. While the car's on the rack the certified service technician is giving your ride a multi-point check.

He's checking stuff you don't even know about. It's what he does for a living.

If you're just changing the oil and washing your hands, you've done your car/truck no favors.

And say Hi to Jeff for me. He sounds like he's lost his mind lately. That, plus the fact that at least half of the posts under his ID are coming from Australia.

@Angelo--That is precisely the point. I keep my vehicles a long time and sometimes I like to service them myself. I have had a few vehicles in the past that were so hard to work on and the parts and labor more expensive that I do not wish to repeat that experience. If it is that hard to get to the oil filter then most places will charge you for the extra labor and that includes the dealer. Also I don't like to run 10k miles on an oil change particularly when most of my driving is stop and go. I would not run any of my vehicles 10k on the same oil and filter because of the type of driving I do. My older brother use to run his cars 10 to 20k on Mobil 1 but they were mostly driven on long trips on the interstate. Much easier on an engine to drive long distance without stop and go traffic. The dealer will only give you the free oil change when it reaches that suggested interval in the owner's manual whether that be mileage or what the oil monitoring system suggests what the remaining useful life of the oil. Not going to take that chance much cheaper to change the oil sooner than wait to long. Oil is cheaper than a new engine.

@papajim--Most of the oil changes are done by the lowest mechanic on the totem pole especially if you go to a dealer, Walmart, or an oil change place. If you are going to have you vehicle checked when getting an oil change it is better to go to an independent mechanic that you know and trust. I am surprised you do not know that the in most dealers the novice mechanic does the oil changes. Oil changes are not a money maker for most dealers and they don't want to tie up the time of their more experience mechanics when they can bill them for more complex and expensive repairs. Talk about losing ones mind it seems you have. A mind is a terrible thing to waste.



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