Best-Selling Pickup Trucks: Fourth Quarter 2018

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The sales numbers for the final quarter of 2018 are in and it looks like most pickup truck makers did well. In fact, the entire segment came within a hair of reaching the coveted 3-million-unit mark, with an overall total of 2,944,393 units sold in 2018 (that tops the 2017 total by more than 120,000). For context, that means 1 out of every 6 new vehicles sold in 2018 had a pickup bed on it, and in some states (like Texas) that number was considerably higher.

Related: Best-Selling Pickup Trucks: Third Quarter 2018

The biggest winners in the last quarter of 2018 are also some of the same players that had strong third quarter sales results. Ram pickups, the Toyota Tacoma and Chevrolet Colorado finished the year with a strong second half, each one of them blowing 2017's totals out of the water. In fact, Ram finished 2018 by outselling Chevrolet Silverado in the last two quarters of the year, which should make for an interesting start for the new year.

Ford finished 2018 with a bang, selling more F-Series pickups than in any of the 11 months prior; December is traditionally Ford's best-selling month. Since Ford will benefit from the addition of the all-new 2019 Ranger mid-size pickup, it is quite possible Ford will aim to sell more than 1 million pickup trucks in 2019. We'll have to wait and see what the economy, specifically the construction sector, has in store for us once the winter thaws. We'll have more sales details about how the different pickup classes broke down next week.

In related news, Automotive News (subscription required) is reporting that Ford will move to quarterly sales reporting in 2019 just like GM did in 2018. The Ford transition to quarterly reporting will begin in April.

Manufacturer image; Cars.com graphic by Paul Dolan

2018 Fourth Quarter PUTC Sales

*Year-over-year sales for the Chevrolet Silverado were flat.

Comments

Papa. I've run across a lot of "professionals" in my life. Wow they sure differ. in many cases it is just a 13 letter word. I've had the professionals turn down working on my E30 M3 twice because well, they were not as professional as they claimed. I actually thank them for turning it down because I learned a lot more being forced to do the complex repairs myself, and can now talk with much more confidence that most. I'm the kind of guy, with my electronics background, who ends up diagnosing things that the professionals are intimidated to even tackle. I wonder how "professional" the guys can really be if they just work at a Walmart oil and tire place. But yes, if some just does oil and tires, I would hope they get pretty dam good at it.

@Jeff

You make yourself sound like a know-it-all fool. A service writer who's been with the shop for a long time will have favorite techs that he wants on all of his jobs.

A tech's gonna get assigned to the tasks they make the most money on. A good tech can work a couple of tasks simultaneously---draining one car and doing a brake job on another. Seniority determines some of it as well.

In a really big shop there might be more division of labor, but there aren't any dopes working on cars in a decent shop these days. If so, you're at the wrong place.

Wow!!

Good job Ford! F Series sold almost a million units itself.

It took GM 2 brands - Chevrolet and GMC, Mid Size and Full Size to only sell about 60k more...

That is weak

the FAKE papa

Shut up imposter

I’m real. You’re FAKE

Wow!!

Good job Ford! F Series sold almost a million units itself.

It took GM 2 brands - Chevrolet and GMC, Mid Size and Full Size to only sell about 60k more...

That is weak


Posted by: papajim | Jan 3, 2019 5:50:39 PM
——————-

Real or fake, you make a good point

Now that the sales report is quarterly here at PUTC the squirrels are really trying to find a nut.

@papajoke

And yet here you are

TNTGMC???

the faker.

@papajoke

Ask your wife about faking it. She’s very well versed on the subject

So gm still sold more pickup again,,,

@papajim--I have had vehicles serviced at Ford, Honda, GMC, Chevrolet, and Chrysler dealerships and most oil changes are not done by the the highly skilled tech unless that tech is not busy. Maybe service departments at dealerships are not as busy where you live but they are slammed and most have help wanted signs out for service and sales. A good mechanic (technician) are not that easy to find and where they can they use apprentices or those with lower skill levels to do oil changes. I am not going to argue with you since you know everything. Also the more complex a simple task is made the more likely something will be left out. Person doing the oil change might leave the push pins out of the box that covers the filter which is what the new Ranger has after you remove the front left tire. You didn't even read the link that I provided so how do you know anything about this. At the least read the link before you make any judgments. I don't know if Ford did this because they couldn't figure out where to put the oil filter or because of the way the engine fits but no one in there right mind is going to think that placing an oil filter in a place where the wheel has to be removed and having push pins holding the access door to the filter is a good idea. Too many things can go wrong. I had a Walmart technician leave some of the bolts out of the oil pan guard after an oil change (left 2 out of 4 bolts out). That should have been simple at least not as hard as removing a wheel and accessing a plastic box that covers the oil filter.

I am not a know it all but I have enough sense to know the more complex you make access to something that is relatively simple such as an oil filter the more that can go wrong. Maybe I am assuming that you have common sense but I apologize for assuming that. Ford needs to correct this because it is going to cause their own dealers headaches.

A good mechanic (technician) are not that easy to find and where they can they use apprentices or those with lower skill levels to do oil changes.

@Jeff S

Rubbish! That's putting it politely.

I've worked in dealer service departments. As we've discussed before I have family in the business for decades. Tell it to someone else.

This article is about the great job that Ford GM and RAM did with some tough circumstances in 2018 and you've focused your comments on oil changes and dealer service departments (something you have zero experience with)

You're fighting above your weight on this topic with me.

Jeff S
The Frontier is mighty primitive. Car/ Trucks or Utes ceased with production of cars, but the Collective term Utes applies to all Pickups.
Pickup sales is going through the roof here. They make up 15-20% of all sales and there is no sign as yet they are slowing down

@Real Man - maybe you should start doing real math...GM sold well over 970,000 trucks that's great! Colorado is up almost 20% in sales! Life is good!

But must say Ford is on fire!

https://wgntv.com/2018/12/22/ford-recalls-874000-pickup-trucks-that-could-catch-fire/

lol idiot!

@papajim--Since you cannot read the link I provided on the TTAC here is a summary.

"Because the 2.3-liter Ecoboost four-cylinder found in the 2019 Ranger isn’t exactly the same beast as that found in other Ford vehicles, the oil filter migrates to a slightly new location. A larger oil cooler means the filter no longer hangs towards the oil pan near the rear of the engine. Instead, the filter sticks out the left side, at right angles to the engine’s cylinders, making it less accessible for fumbling hands.

Sliding under there and going to town just isn’t in the cards, at least for the oil filter phase of the operation.

A service procedure obtained by TTAC states that, after removing the left front wheel, a technician or owner must then remove an access panel secured by nine push-pin retainers. From there, one removes the filter with an end cap tool. To actually drain the oil, which of course you’ll accomplish before attacking that filter, you’ll first need to unbolt the power steering control module underbody shield. Four bolts hold that on.

In all, there’s quite a few steps to take before replenishing the truck’s 6.2 quarts of 5W-30.

Tailoring the 2.3L for Ranger duty produced a setup that isn’t likely to annoy those who can’t be bothered to change their own oil — which, let’s face it, represents the vast majority of vehicle owners. They’ll just be happy to have 270 hp and 310 lb-ft to push their rig around. Maybe they’ll stop to boast to their friends about that 26 mpg highway rating, too. Ford would love it if they did.

For others, or perhaps the truck’s second or third owner, this oil change procedure sets the Ranger apart from domestic and foreign rivals, none of which require the removal of a wheel. At worst, there’ll be a skid plate or shield to get out of the way. The V6 Chevrolet Colorado and GMC Canyon twins make up for their lacklustre interior with an oil filter that’s accessible from under the hood. Less time spent on one’s back on cold pavement is a good thing, but there’s tradeoffs for everything."

https://www.thetruthaboutcars.com/2019/01/diyers-take-note-the-2019-ford-rangers-oil-change-procedure-contains-a-big-extra-step/#more-1654774

And for your information this is not some liberal tree hugging site that wrote this article. It is a car enthusiast site that covers all vehicles whether they are domestic or imports.

@Robert Ryan--Glad to here sales are so good in Australia. Yes the Frontier is primitive and so is my 99 S-10 but I still drive it. Many of today's vehicles become obsolete in just a few years just as I-Phones and smart phones. The technology has been changing at a faster rate and vehicles are no longer modes of transportation but are offices on wheels and to many toys. As long as the Frontier meets safety and emission standards and still has decent sales then Nissan will continue to make it. I can understand some of the criticism of the Tacoma being obsolete but then it is more expensive. There is always room in a market for an affordable alternative even though it is primitive. There might be more room in Australia for more expensive vehicles and less lower income. My I-phone 8 is primitive compared to the X but I don't feel a great need to out and buy the X. I guess I am too frugal to be that concerned.

Ford needs to suck it up and make an offer to FIAT to buy the Jeep and RAM lines! Both have quality issues and electrical problems. This would more than fit the plans going forward.

Chingon. I was going to pay you a complement, until I added the numbers to be 973469. I guess that's well over 970k. And my thinking is that if someone's going to correct someone else, why not be a little more accurate. 973.5k is better than 970k, and well strengthens someone's argument that GM was really close to 1M. That's really close. Wow, I would think that if GM knew they were that close, then they probably would of, should of, pulled out all the stops, so that they could of had HUGE bragging rights on the 1M pickups sold!!!
GM is probably thinking that the F150 growth will be negative next year and the Ranger won't make up the 100k, so they'll just keep profit margin up and get the 1Munits brag rights next year.

Kind of surprised PUTC didn't point out how close GM was to 1Munit in this article. They only emphasized how close Ford was. Or how far away they really were: 91k units away is sizeable # away with an aging platform that has all but flattened on growth with an unsure economy and a midsize that hasn't even started selling. My 2 cents. Amen.

Jeff S. Thanks for the summary. What a pain in one's behind.

Jeff that's much worse than I originally thought. Involves power steering control module shield too. In the rush of it all, clearly those "professionals" will never forget to put back all the fasteners. NOT!

Congrats to GM for the most pickup trucks sold. 973,469 vs Ford at 909,330. When factoring out the GM mid size, GM got completely smoked by Ford with Ford having a104,195 unit advantage over GM. Thank goodness for those mid size to avert a GM disaster. Now for a real competition in 2019, when GM gets mid size competition. Unless GM can seriously grow the Full Size or Ford does not sell Ranger at the projected rate, a fait number of GM fan cliche chirping points will be relegated to the past. Again congrats to GM, it was a good run, but now it is done.

Congrats to GM for the most pickup trucks sold. 973,469 vs Ford at 909,330. When factoring out the GM mid size, GM got completely smoked by Ford with Ford having a104,195 unit advantage over GM. Thank goodness for those mid size to avert a GM disaster. Now for a real competition in 2019, when GM gets mid size competition. Unless GM can seriously grow the Full Size or Ford does not sell Ranger at the projected rate, a fait number of GM fan cliche chirping points will be relegated to the past. Again congrats to GM, it was a good run, but now it is done.

Walmart oil and tire change shops are going to love the new Ranger. It's going to force shoppers to do more shopping while they are there. Interesting to see if Walmart or the others price the Ranger oil change the same as everyone else. Walmart has the excuse to keep the service price the same because they can get more grocery sales as the alternative, ie, Walmart shop just tells people it will take another 1/2 hour longer, after the Ranger owner comes back in the first 1/2 hour. Just go shop some more. But how is a Jiffy Lube going to strategize?

"Most of the oil changes are done by the lowest mechanic on the totem pole especially if you go to a dealer, Walmart, or an oil change place."
-Jeff S

Very rarely does Walmart have actual mechanics period. From what I've seen in my area, most Walmarts will put just about anybody that knows what a wrench is out in automotive. It's scary how many people have had their engines destroyed by Walmart "mechanics" that drain the oil but forget to fill it back up. Walmart will not repair or replace your engine when it happens.

@papajim
They've been testing self driving cars for a good while. Way beyond prototypes. I don't know how you go from intelligent points to utter nonsense so quickly.

"Ford is still several years away from even having a prototype self driver."

https://articles.mlive.com/auto/index.ssf/2018/10/autonomous_testing_in_dc.amp

CNET too now blabbering about Ranger Oil change.

https://www.cnet.com/roadshow/news/2019-ford-ranger-oil-change-difficulty/

@Beebe

Don't be offensive. I'm not clicking on a random link provided in some comments section. Instead you can simply name the prototype or its offspring.

Ford paid crazy money four years ago to buy a company exclusively for the purpose of developing a proto. It's expected to be ready for the street in 2021.

5 years later and people are still dying, appears you care about GMs customers as much as they do.

I drive Toyotas, it's no concern of mine if others drive Fords or killer GM products for that matter.

For the Soy Boys complaining about removing a tire once or twice a year, now you can consider yourselves 1/4 the way to a tire rotation.

5 years later and people are still dying, appears you care about GMs customers as much as they do.

I drive Toyotas, it's no concern of mine if others drive Fords or killer GM products for that matter.

For the Soy Boys complaining about removing a tire once or twice a year, now you can consider yourselves 1/4 the way to a tire rotation.

Google in Mtn View has been testing self drive cars for a few years. I've been in their Mountain View building and interviewed for a circuit board layout position in that group over a year ago. They have one of those tiny looking bubble cars in their lobby that they do all kinds of tests with. I don't remember if they've partnered with someone on the tech, but they have money to burn even if the projects don't end up bringing in any cash. They somehow transfer the tech to other projects, ie Artificial intelligence which my running buddy is big on at Google.

@Jeff s

Thanks for the summary regarding the Ranger. If I were inspired to buy a Ranger it wouldn't affect my decision at all.

I find it very ironic that (not you) many commenters on this site practically threw bombs at me for rejecting the idea of a V6 or a V8 in the new Ranger.

I presume the more sentient of those people will now realize that if a 4 cylinder in-line engine fits so tightly as to present a maintenance hassle, you can bet your bottom dollar that servicing a turbo V6 in that engine bay---or a 90 degree V8, would be a nightmare---which is what I've been saying for a solid year.

Thanks again for the information.

That is one important information for me.

@papajim--I did not realize this about this engine. You were correct about the V-6 and V-8 not fitting in this Ranger. I like the Ranger itself but this would not be something that I would want to deal with even if I never did the oil changes myself. Occasionally I change my own oil. I would hate to see a V-6 in this especially if the front width remained the same. Would you have to loosen the motor mounts a lift the engine to get to the spark plugs? d

From what the article said the larger oil cooler is what caused the oil filter to be relocated. Maybe they should have made the front a little wider but maybe since this is based on the Global Ranger they decided not to. This Ranger will still sell well but the oil filter is a deal breaker for me. I thought the video that Mark and Brian did on both the Ranger and Tacoma was very good as to the capacities of both trucks. Mark and Brian might not have known about the oil filter placement but neither of them were covering that just how each truck measured up performance wise.

A huge thing often overlooked about Ram and Ford sales is that the top engine is available in almost every configuration.
With GM, if you want the 6.2, you’re gonna pay.

In addition, HD sales tell a tale of growing discontent as GM struggles for meaningful traction against the other two with distinctively different LD and HD platforms.

Titan sales are sad. But they’ve always been pretty sad. And the XD is just plain ugly. I don’t know if a new Frontier is needed. Why not just destroke the 5.6 and mind-F Toyota, and everyone else. Make a Frontier Pro-X’treme with the XD axles, a mid V8, and let the market go bonkers. Almost no R&D as the frames are common.

Toyota really needs to improve the 3.5 before it is seriously eclipsed

Ridgeline will soldier on as the alternative to a real truck for the people who recognize they don’t need a real truck. But the Ridgeline isn’t about conquest sales. It is about something a little more capable than the Odyssey and a little more refined than a Tacoma. (Ridgeline owners quit reading after I said it wasn’t a real truck). Any demise is over stated. I think Honda can make enough to justify the program and they certainly maintain their desired all-Honda garage. If you’re at Honda, any departure from Honda is a possible awakening that cannot be allowed. This isn’t 1989 and there are plenty of other reliable vehicles.

Ford’s gamble with aluminum and the EcoBoost are impacting profits. Period. Their stock price is suffering due to lack-luster, uncompetitive cars, which are going away and a top heavy product portfolio that demands truck sales. A credit tightening, which is almost certain to happen to avoid an inflation cause rate spike, destroys all truck sales. Again.

So, get your 7 year loan on and. $70k truck. Hopefully in 7 years it hasn’t rusted through, or worn out and requires more work than it is worth. Oh well, start over again.

@papajim
You said they don't even have a prototype. The fact is they have had self driving cars testing in Michigan (without a driver present in the car) since the summer of 2017. I don't know why you choose to just make up stuff to bash Ford. What you said was pure nonsense. Don't spread nonsense if you don't want to get called out on it.

@Angelo

I wouldn’t get too excited about an electric truck just yet.
They have plenty of workable examples, but until we have solid carbon lattice matrix battery tech, the LiOn battery packs will require long charge times, or obscenely high current chargers that will revamp residential power demands.
I mean I’m all for 380 A service to my house, but just so I can have a 100-150 Amp Charger isn’t really why. A 450 Kw/h battery pack is massive and charging it fast will generate a ton of heat.

But more to the point, after a day of hunting and running trails, I don’t want to be rolling back after dusk, with 25% battery life, 25 miles from pavement. In October, when that happened in my conventional truck, I just pulled out the 6 gal can, and added it to the tank. Plenty of go-juice to get back to ShowLow.

@James--I would be concerned about a 7 year loan on any vehicle. Truck prices have risen considerably over the years but just when I think they are high in the USA they are even higher in Australia. Maybe their trucks have some capabilities that ours don't but they are very expensive. It is good to see the truck sales are doing so well for now.

Google self driving pizza delivery vehicles in Miami. That was almost a year ago.

Google self driving pizza delivery vehicles in Miami. That was almost a year ago.

A credit tightening, which is almost certain to happen to avoid an inflation cause rate spike, destroys all truck sales. Again.

@James

Inflation is presently near zero. What are you talking about? Rate spike???? Where do you get this crap. The US economy is presently having its best years in decades and you're just regurgitating the crap you hear on CNN. Record lows in unemployment for practically every segment of the work force. Best numbers since WW2.

Please be discerning. 90 percent of the news reporting today is so political.

Regarding credit. Ford Motor Company has a very solid unit called Ford Credit. It's a very nice boost for Ford and it's a feature the Ford dealers love. If Ford's board of directors decides to offer zero percent financing and competitive terms they'll just do it. Ford is cash rich and will be in that condition for a couple of years at least. All this information is publicly reported every ninety days. Not hard to find.

@Beebe

Ford has claimed that 2021 is when their investment will start to pay off as the venture should have at least a working prototype of an autonomous vehicle by then. This is too little, too late as other companies, such as Google and Tesla, have already spent years developing their AI systems and already have prototypes on the road. Ford announcing an autonomous car in 2021 will be like Kodak announcing a digital camera in 2010.

(Text courtesy Seeking Alpha)

https://seekingalpha.com/article/4203910-ford-value-trap-bleak-prospects?page=2

"I do not want to own anything that is so complex that you have to take a tire off to get to the oil filter.
Posted by: Jeff s"

As I said earlier it really doesn't seem like a big deal to me. What would be a big deal to me is having a GM 6.2 that requires premium fuel. That typically runs an extra $0.60/gal around here and I figure that if you get 18mpg and change the oil every 9,000 miles the premium fuel surcharge will cost you $300 per oil change. I would much rather take a tire off and put it back on than pay $300. I am surprised that more is not being said about that but maybe that is one reason why the full size GM trucks are not selling well.

James. Nope I don't get to too excited about an all electric pickup just yet because of all the marketing hype and high price early adopters will have to pay. However, a Google founder has an electric plane project, so electric is catching traction even in industry's previously un-thinkable. So that fact in a way makes all electric a little more exciting. Of course though, nothing even close to Supersonic capability.

@Walt--The difference is that the 6.2 is an optional engine in GM trucks but the Ranger's 2.3 engine is the only engine. You have more control over what gas you put in your truck than which mechanic changes your oil. The mechanic in a hurry might leave out some of those push pins in the retainer that holds the oil filter. Not good to have pieces falling off your truck. Also after the warranty is up and it gets in the hands of the second or third owner they might decide it is too much trouble to deal with changing the oil and let it go. That does not help the reputation for Ford or the Ranger. Better for Ford to find a fix for this than let it go and hurt their reputation. Believe me when I say this will happen because I have had experience with having 2 of the 4 bolts missing that hold my skid plate covering my oil filter after an oil change. I discovered this when I bent down to check under my truck. I replaced those bolts but if I would have not seen that they were missing that shield would have eventually dropped off the truck. Something like access to an oil drain plug or filter needs to be simple otherwise things can go missing and cause further problems. You have to idiot proof somethings otherwise problems will arise.

Happy Vanniversary! Ford is America’s best-selling commercial van brand for the 40th consecutive year. From 1979 through 2018, Ford sold more than 7.1 million vans from Econoline to E-series to Transit and Transit Connect: https://t.co/WOLuA1j652 pic.twitter.com/gcs8Qw9yIR Mike Levine (@mrlevine) January 3, 2019

BAM! Ford F-Series clinches 42 years as Americas best-selling truck and 37 years as Americas best-selling vehicle with 909,330 units sold in 2018. pic.twitter.com/Ji05zBctSo Mike Levine (@mrlevine) January 3, 2019

F-Series increased its lead over second place truck with a sales gap of 310,901 units. Thats the largest margin in F-Series 42-year leadership reign and second time exceeding 300K units. Customers love high-strength, military-grade, aluminum alloy! #BuiltFordTough pic.twitter.com/mfuzr41qzI Mike Levine (@mrlevine) January 3, 2019

Ford claims #2 truck sales manufacturers title, again. Nice try Ford.



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