Chevrolet, Warner Bros. Team Up for 'Lego Movie 2'

Lego Silverado 1

Now that Chevrolet has blitzed the world with a new ad campaign focused on how the all-new 2019 Silverado 1500 is a little bit country and a little bit rock 'n' roll, it's targeting the family demographic as well.

Related: More 2019 Detroit Auto Show Coverage

With students from Michigan's Oxford Community Schools' First Lego League and Detroit's Ralph Waldo Emerson Elementary's A World in Motion program, Chevrolet revealed a life-size replica of the Flame Red 2019 Silverado 1500 LT Trail Boss on display at the 2019 North American International Auto Show in Detroit as part of its continuing partnership with Warner Bros., maker of the "Lego" movies. In addition to that, a custom mini-build of a 2019 Silverado 1500 High Country can be seen in the big-screen animated feature "The Lego Movie 2: The Second Part" that debuts Feb. 8 across the country. "The Lego Movie 2" will pick up where the previous Batman-centered "The Lego Movie" ended, but now a new enemy will try to take over the city of Bricksburg. (Spoiler alert: The bad guy's name is Duplo.)

The full-size Lego Chevrolet Silverado 1500 seen here took 18 Lego master builders more than 2,000 hours to build. They placed 334,544 plastic pieces in all the right places to make sure they got the Silverado design, logos and features correct. Surprisingly, the Lego Silverado weighs in at 3,307 pounds, is 72 inches tall, 240 inches long and 96 inches wide (measured from mirror tip to mirror tip).

If you want to see the actual model in person, head over to Cobo Center in downtown Detroit for the auto show, which runs through Sunday.

Manufacturer images

Lego Silverado 2

Comments

New tag line "Like A Block"

It's probably more reliable then the real pickup truck.

How dumb can GM marketing be, lol
I am sure they will sell tons of their $40-50k trucks to the small children watching this sort of movie. What a waist of money.

Awesome looking!

Most reliable trucks on the road. I have 2 of them and can attest. They treated me and my family great!

And I don't need a fire extinguisher in it at all times

@Fleetguy I don't even like GM but this is pretty cool. Learn how to spell before you dump on them. haha "waist"

Well it is a toy so...

@Mark Williams
For what is worth, Australian animation Company Animal Logic teamed up with Warner Brothers to produce the Lego Movies
https://www.animallogic.com/portfolio/projects/tlm/

@Mark Williams
For what it is worth Australian animation Company Animal Logic teamed up with Warner Brothers to produce the Lego Movies
https://www.animallogic.com/portfolio/projects/tlm/

3rd spot cheby marketing team on a panic mode/grabbing straws to appropriately team up with a "toy" company to savage sales of this disastrous effort...it get's worse with more & more reviews running it down;
https://www.msn.com/en-us/autos/autos-trucks/the-chevrolet-silverado-four-cylinder-gets-worse-fuel-economy-than-the-v-8-in-our-test/ar-BBSAnWo?ocid=spartandhp

@ lionel

I read that article this A.M. Not to pleasing to the eye...makes u wonder why use it?? Same goes with Ford's ecoboost. Their new 5.0L is getting as good FE as the EcoBoost are getting.

I am more impressed with the GM V8s and how well their FE is with both of them

I've never been a fan of the 4 cylinder, or any smaller engines in a bigger vehicle.

It takes more stress on a smaller engine to get a bigger mass moving.

Ford and GM are both suffering in this aspect with their smaller 4 and 3 cylinders in crossovers. They just dont get any FE moving that mass around.

3rd spot cheby marketing team on a panic mode/grabbing straws to appropriately team up with a "toy" company to savage sales of this disastrous effort...it get's worse with more & more reviews running it down;
https://www.msn.com/en-us/autos/autos-trucks/the-chevrolet-silverado-four-cylinder-gets-worse-fuel-economy-than-the-v-8-in-our-test/ar-BBSAnWo?ocid=spartandhp


Posted by: Lionel | Jan 22, 2019 3:06:28 PM

This is what happens to cheap knock off copy cats, they fail.

@ Frank

Fail?

I'm not going to get into a p@$$ing match with you bc it's pointless and your so leftist it's sick

But I do believe GM was boosting V6s in the 90s and one of those trucks "stock" could beat a Ferrari. I also believe their SUV could do it too.

Bc I like facts here is the link: read up. Good read

https://www.caranddriver.com/reviews/comparison-test/a15141954/gmc-syclone-vs-ferrari-348ts-archived-comparison-test/

Do you see any EcoBoost trucks "stock" beating a Ferrari? Ya, thought so

Class dismissed!

Have a great night. Cheer up, your always so angry

LOL!

Umm....errr Ford had Ferrari beat back in the 60s.

Your comment was amusing.

@ Frank

Prove it

And my comment has validity behind it.

Read article...if u can. 🤔

not that bad of a idea. Get your brand in the good memories ,maybe, of future consumers. Use the great black/red combo to sear it in their brains

@TNTGAY

1991....

Get with the times moron. And get on topic you fuq

I like this better than the real people ads.

@ Fake Papjim

Frank I know it's you using other's names. Your verbiage is so easy to pick out.

I call you out to prove yourself, and you can't so you run and hide like you always do, and retort to insults.

Truth hurts doesn't it

Lionel is that you?

https://www.youtube.com/watch?v=w_ruyQgTxb8

TNTGMC u are wrong TNTGMC I'm using my real name



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