Ford Confirms Addition of a Compact Pickup

Screen Shot 2019-01-24 at 10.51.04 AM copy II

It's official: Ford is planning on adding a smaller, car-based pickup truck to its four-truck lineup; in terms of size and capability, the new truck will slot beneath the all-new 2019 Ford Ranger.

Related: Will Ford Bring Back the Courier? Renault Pickup Spied

According to Automotive News (subscription required), Ford President of Global Markets Jim Farley said there will be a cheaper, smaller pickup truck that will serve as the entry-level vehicle for Ford's pickup lineup. Farley spoke at the Deutsche Bank Global Auto Industry Conference in Detroit, where he also noted that the F Series (which we think is code for the Ford F-150) will get a full-electric powertrain at some point in the near future. Having a small pickup, likely based off a modified global Ford Focus platform, would be a natural choice for a hybrid and full electric powertrain.

Ford produced the Courier compact pickup (the progenitor of the current Ford Ranger) for decades going back to the 1950s, as well as Ford Fiesta-based models in both Europe and Brazil. Ford also built a Mazda-based Courier through the 1970s and 1980s until it offered its own Ranger (that it shared with Mazda in the form of the Mazda B-Series) for North America.

Given that mid-size pickups have grown in length and height (in most cases as large as half-ton pickups from just 20 years ago) during the last two decades, we think it makes sense to offer a smaller, value-oriented, entry-level option for those who want or need a downsized work truck. Rumors have also circulated about Ram adding a small player to this class, possibly using the Fiat Strada coupe as the platform.

Manufacturer images; KGP Photography

 

Ford Courier 1

Fiat Strada 2


Comments

Auto parts store and lots of local shops will scoop these trucks up.
And with both Ranger and F150 coming out with diesel versions, they'll do just fine.

After all Ford trucks are the only one NOT list on a couple of different recent auto reliability article that been posted.
Can't say the same for GM or Ram..
Not my stories, cry if you want.

@papajim
" You are embarrassing your self. Give it a rest. You would not recognize a proper truck if it bit you on the *ss."
You admit they have massive flaws thanks, your Pickups are not Trucks. You have the problem not us

@supercrew02
Ranger win the US will not have a diesel

@ Robert Ryan … diesel in short term maybe not, but time will tell.
https://www.carscoops.com/2019/01/ford-reveals-updated-2019-ranger-europe-new-2-0l-ecoblue-diesel/

@ Papajim
I forgot to tell you about my Mothers 1994 Taurus LX Wagon with the 3.8, bought it new drove it to 240k then gave to my Sister who drove it to 285k then sold it to get a new 2005 Mustang GT, which she still has. I think it is now North of 70k.



@Fxdx1450

Shall we presume you're about to relate to the rest of us all of the Ford cars/trucks that blew head gaskets, cracked intake manifolds and had dreadful brakes? Then of course there are the modular V8s everybody seemed to struggle so much with...

@ Supercrew 02
We have the 2 litre Diesel already.,No it will not go into the US Ranger

papajim HAHAHAHHA you ARE RONG ABOUT FORD, TI IS THE BEST tEHRE IS!!!!!!!!!!!!!! GOVERMINT MOTERS IS THE WORST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! HAHAHAHAHAHAHAHHAH
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHHAAHA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Liberal gay alert!

I'm just curious when any of you smart guy invest in stocks do you buy F150, Silverado, or Sierra stock? NO you buy FORD and GM stock. Who cares how many damn different versions they make its still the same COMPANY. What IF Ford still made a Lincoln truck and got beat in total Manufacture sales, will you still bitch then? Give it up all you damn fan boys (FORD GM RAM). You sound like a bunch of crying babies. Like what you like and be happy already.

Like what you like and be happy already.
Posted by: beno | Jan 26, 2019

Alright Beno. Enough of that crap.

Either you like it or you've got something wrong with you (if you know what I mean---trying to be polite here). BTW---When was the last time you saw a grown woman naked---ever?

If I did not take hunting trips to other states, this truck would be about the right size for me, shoot I had a 1974 Datsun and it did everything I needed. MPGneeds to be in the mid thrity's for it to become a big seller though

Dave, your age is showing.

Nobody cares about gas prices anymore. It was 2 bucks for unleaded in my neighborhood, last time I filled up at the Chevron station no less. The 74 Datsun shows your age too. And I totally agree about the little Japanese pickup. Back when the doorpost sticker was bold enough to say Made in Japan. Back when guys at the American Legion post would cut your tires if you parked a Honda there.

Unfortunately, Ford's only effort that was ever worthwhile in this regard was the Ranger, which the geniuses in Dearborn had the vision to kill in 2011 or so. The following year they had a perfectly good replacement, available everyplace on earth EXCEPT the USA.

They deserve every ounce of the scorn they'll receive for trying to bring back the Courier. The sooner the better. I'm just hoping we don't have to read about it ever day for the next 3 years till they actually do it.

Papajim's age is showing too.

Got a chuckle out of GMSRGREAT's logic (or typical GM logic)... He says Ford is following GM by coming out with a 4-truck strategy. Well, NO! Wake up, GMSRGREAT! GM's strategy is to place two truck sizes in each of two brands, so that they compete against each other! That's real bright, huh? Typical GM strategy. Ford's strategy is to place four totally different trucks in four different market segments. The end result will be widening the gap between Ford and GM. Or, maybe that's between Ford and Ram, since Ram sales blew the doors off Silverado for the entire last half of 2018. I wonder if our government will be willing to bail out GM once again or will they decide they didn't learn anything from the first time?

@papajim--This time I am going to agree with you on several points. Ford had the midsize truck market with the prior Ranger and it was a boneheaded move not to introduce a version of the Global Ranger before the old Ranger was discontinued. The Global Ranger was not a new product and had years of being on the market and was a proven product. The new Ranger is just a version of the Global Ranger. Ford was counting on all those Ranger buyers to buy an F-150 or another Ford product. Many of those Ranger buyers either held onto their old Ranger or bought Tacomas or the equivalent trucks. Some Ford loyalists did stay within the fold. It is amazing how many of the older Rangers I still see on the road in various states of condition but the one thing they have in common is they just keep running and running.

Agree as well for GMs. It is fairly easy to get mechanical parts for a GM of any age especially the small block V8. Even my 99 S-10 with the 2.2 I-4 the parts are plentiful and reasonably priced. You can literally keep an old Chevy running forever with the wide availability of parts. That is one reason why a lot of small block GM V8s end up in old vehicles that have been restored. Ford has had several V8s and even when they were similar in size you had to know where the V8 was made and when. Did you know that during the early 70's the the Ford LTDs and the Mercury Marquis were using GM Harrison air conditioning compressors. Before Ford bought Jaguar the Jaguars had GM air conditioning compressors and auto transmissions.

@papajim - There is an option to have a Truck bit you on the *ss? is that part of the Equipment Group 102A package?

If they actually do come out with a smaller option, it's most likely going to result in a price increase of Ranger on up. The competitors will pick up on that and raise their prices too.

GM's strategy is to place two truck sizes in each of two brands, so that they compete against each other! That's real bright, huh?

@Dale

It works. When was the last time that Ford sold more pickups in the US than GM?

Is that part of the Equipment Group 102A package?
Posted by: Jim Hackett CEO Ford | Jan 26, 2019

Very sorry Mr Hackett.

Sorry for all the nasty stuff I say here on the site about Ford, especially the lame decision making in Dearborn. I promise not to do it again, or at least not before dinner.

@papajim - There is an option to have a Truck bit you on the *ss?
Posted by: Jim Hackett CEO Ford | Jan 26, 2019

No but there is a fat redhead down at the Yall Come Back bar in Little Rock you should check out. She's a die-hard F150 fan too.

@Jeff s
The next Ranger will be a " scalable" version of the next F150

unless midsize truck sales go up A LOT there won't be a NEXT Ranger, not in the US anyway.

Why tie up shop floor and materials for something that only sells a fraction of what F-Series sells?

If gas goes up a lot (which it won't), the forecast changes to electric vehicles and public transportation and bikes (oh my!).

The tiny pickup market could get crowed quickly with the Courier (or whatever they'll call it), the Hyundai Santa Cruz and Subaru bringing they're brat-like vehicle back. Maybe Chevy will bring an El Camino based on the new Trailblazer...

Folks were being critical of Car Rags reviewing trucks???? Guess only if it fits your view.

@papajim
" unless midsize truck sales go up A LOT there won't be a NEXT Ranger, not in the US anyway."
Never intended for the NA market. Will sell outside NA reasonably well .
US full size Pickups are dead in the water outside NA

Full size trucks sell about 2 million units annually.

And that's just the market for new trucks. Resale market is huge too. Then there's the primary and secondary markets for parts and services. It's many billions of dollars Robert.

You sound like a fool when you say stuff like that.

Folks were being critical of Car Rags reviewing trucks???? Guess only if it fits your view...Posted by: Grnzel | Jan 26, 2019

Whoever said it, I agree. It's 99 percent pure sh*t. There is a good reason that so many people come to this site for news and commentary about trucks.

@papajim

"It works. When was the last time that Ford sold more pickups in the US than GM?


Posted by: papajim | Jan 26, 2019 1:43:46 PM"

The last time was in 2014 and that was Ford's one truck line versus gm's 4 truck lines. You can get ready for Gm to get its a_$$ handed to it again now that the Ranger has been brought back.....

@papajim

"It works. When was the last time that Ford sold more pickups in the US than GM?


Posted by: papajim | Jan 26, 2019 1:43:46 PM"

The last time was in 2014 and that was Ford's one truck line versus gm's 4 truck lines. You can get ready for Gm to get its a_$$ handed to it again now that the Ranger has been brought back.....

Pippajim,
Pickups (particularly 1/2 ton) are utes and utility style vehicles are available globally in different formats to suit lacal environments and economies.

The EU uses economical vans. Why, your rustic, provincial and increasingly apparent simplistic mind may inquire?

They are small and can traverse the century's old road design. They offer storage for tools and equipment. Many in the EU don't live in detached housing ...... again due to the centuries old town and village design. They offer economical and far more efficient use of energy. I mean, big gas guzzling utes are fun and desireable, but how many airlines, shipping and trucking (real trucks, not pickups) would have your selfish and environmentally destructive point of view?

HD equivalent vehicles are the first of the really lightweight trucks and forward control is generally used globally as it offers superior weight and load distribution on the shortest possible wheelbase, again simpleton, why would you want a fuel guzzling vehicles.

You crank off about your supposed business acumen, but your selection and view on the most basic business decision leaves you wanting. So, if you owned an airline would you find the most efficeient aircraft? Nope you'd buy some Russian product.


Pippa,
Check out this link. The link is about REAL trucks. Guess what? have a look at most of the information and photos. They are all geared towards Australia.

Again, you ask why? Because Australia leads the world in trucking and is even a global leader in logistics?

Again, you ask why? Because the great size of Australia and being one of the six free markets globally (Ireland, Swiss, Singapore, Hong Kong, NZ and Australia are the only free market economies) has created the need for true competition, ie, not subsidised. Hence a great transport industry evolved. Not based on a 25% tax on imported trucks (even REAL trucks, not pickups attract the chicken tax).

PippyJim,
Pippy, Here is an AUSTRALIAN designed truck, that is NOW being made in the US. Why you ask? Because it's a great hauler of HEAVY DUTY work (heavy duty isn't a measly ability to tow 30 000lbs).

Even the US needed a capable heavy hauler and are using the Ozzy Mack and building it in the US now as well.

Extract;
"The Mack Titan is a heavy duty truck produced by Mack Trucks. Two variants are produced: one for the Australian market, introduced in 1995 aimed at heavy road train operators, and a 2008 version introduced in North America. The Titan can haul loads up to 200 tonnes GCM and comes with many heavy duty options that are not usually found on highway trucks."

https://en.wikipedia.org/wiki/Mack_Titan

Another great Ozzie truck (REAL, can tow more than 30 000lbs)

Extract;
Manufacturer Mack Trucks
Production Australia

The Mack Valueliner is a heavy-duty truck that was introduced by Mack Trucks in 1986 to replace the Mack R model.[1] Its production lasted for 6 years until it was replaced by the CHR & CLR models.
The E6 and E7 powered Valueliners featured a flat bonnet and 2 piece mudguards while E9 V8 powered versions had a sloped bonnet and a raised cab. As with most Macks at the time, all valueliners came out of the factory with air starter motors.

https://en.wikipedia.org/wiki/Mack_Valueliner

Pippy, Here's some interesting Mack history.

Extract;
In 1988, Mack Trucks Australia made 16 special edition Super-Liner II Bicentennials with the E9-500 V8, Mack 12-speed triple countershaft transmission, Mack front and rear axles, long taper-leaf springs on front and camelbacks on rear, Spicer 1810 HD driveshafts and a 5842mm (230 inch) wheelbase. The special limited edition models were named after people influential to Australian history, including James Cook, Captain Bligh, Ludwig Leichhardt, Governor Phillip, Ned Kelly, Kingsford Smith, and John Flynn William Hovell. One remaining example is operated by Eagle Towing Service, of Ringwood Victoria and has since been converted to a heavy towing salvage truck. Two more remaining examples are from Mactrans Heavy Haulage, who own Captain Starlight and Thunderbolt.

https://en.wikipedia.org/wiki/Mack_Super-Liner

Here's some of the great (REAL) truck manufacturing in Oz.

https://en.wikipedia.org/wiki/List_of_Mack_Trucks_products#Australian_production_models

Check out this link. The link is about REAL trucks. Guess what? have a look at most of the information and photos. They are all geared towards Australia.

Again, you ask why? Because Australia leads the world in trucking and is even a global leader in logistics?

Pippy, I focused on Mack trucks, I didn't cover White, Kenworth, Volvo, Iveco, and on and on in Australia.

Trucks, what do you really know about trucks, not much.

Again, you ask why is Australia a leading pickup, 4x4 and truck designer? Because the great size of Australia and being one of the six free markets globally (Ireland, Swiss, Singapore, Hong Kong, NZ and Australia are the only free market economies) has created the need for true competition, ie, not subsidised.

Hence a great transport industry evolved. Not based on a 25% tax on imported trucks (even REAL trucks, not just pickups attract the chicken tax).

https://en.wikipedia.org/wiki/Road_train

Pippy, read and learn. Stop using your far right conservative views interfere with reality. The US makes great 1/2 ton pickups and 4x4s, but the best pickups come from other places. An example is the best all round pickup comes from the EU, it's called the VW Amarok and has been voted by many nations as the best pickup. How many nations state the F150 is the best pickup?

Gm to get its a_$$ handed to it again now that the Ranger has been brought back.....Posted by: FullSize_only | Jan 26, 2019

Every January it's the same song/dance from you Ford guys. Better luck next time.

How many nations state the F150 is the best pickup?
Posted by: Big fool from down there | Jan 26, 2019

The F150's from the mid 1990s were terrific trucks. Not so much since then.

I don't know why you guys in Australia are so obsessed about US trucks. Sounds like you have a bad case of short-d*ck complex, but that's an area where I have no experience.

In your own specific case there are so many assorted pathologies at work between the ears that it's impossible to estimate the full scope of the problem without hiring a team of experts. Get help.

Does that sound "personal" to you? It is.


@papajim

"Gm to get its a_$$ handed to it again now that the Ranger has been brought back.....Posted by: FullSize_only | Jan 26, 2019

Every January it's the same song/dance from you Ford guys. Better luck next time.

Posted by: papajim | Jan 26, 2019 6:41:19 PM"

You really are a funny guy, song and dance??

Nope, just facts.... As recently as 2011-2014 Ford's pickups outsold all the combined badge engineered pickups from Gm. In 2013 and 2013 without the Ranger, did you Gm guys have a extra special song and dance to explain how 1 truck line could outsell 4 truck lines?? 2015 to currently you can run your mouth about gm selling more pickups but we both know that was only because of the 2015+ gm small trucks. Did gm full-size outsell Ford full-size for 2018??


*2013 and 2014

Better luck next time...Posted by: papajim | Jan 26, 2019

Sounds like you've got a real case of the chapped-*ss dude. You might not be cut out for this sort of conversation.

GUTLESS

GLORYLESS

FEMININE LIKE ALL FORD FANS AND THEIR TRUCKS

NEW FORD COMPACT PICKUP


" You might not be cut out for this sort of conversation.

Posted by: papajim | Jan 26, 2019 10:04:26 PM"


The typical Gm-shill response when confronted with facts from the lamest shill on here.....

Like I have said before, if nothing else they are always good for a laugh.

Next January. Eh?

@Robert Ryan--Agree about a limited market for full size pickups outside of North American but as long as they are selling in North America they will be around a long time. Might see a slight reduction in outside dimensions if smaller engines are used but if that happens it will be the length of the hood that shrinks. I believe the new Silverado has gained a little more cab space without reducing the overall size. If anything you will see more truck designs that increase interior dimensions while retaining bed size. If the global size trucks got slightly bigger they could become the new full size but they would have to gain more interior space and a slightly wider bed for full size truck buyers to accept them. Cannot really get smaller cab space especially when people are getting bigger and want roomier cabs. Getting more V-6s and I-4s would give the manufacturers the ability to shave more off the front but at the same time manufacturers would have to lighten the weight of the trucks by using more lighter weight materials. I believe the new Silverado is using aluminum in the hood and the doors. If that does happen then yes the Ranger as we know it would disappear but then that would be true for the Global Ranger as well since this new size would become the Global size. What we call a midsize truck has been growing in size over the years from what was a compact truck. Not just the outside dimensions have grown but the interior size has as well. I for one welcome a bigger cab since that was one of the things I did not like about the earlier compact pickups.

@papajim
Jeff S is more on the ball than you. I said they are dead in the water OUtSIDE the US

@jeff S
They are getting bigger and bigger they are now the size of the 2000 F150
As far as a F250/F350? They could make the current Japanese and European trucks more user friendly
At the moment they go from Ranger sized to something that is like a F450- F550 as their smallest user friendly models. Although the European Cab Chassis versions of Vans, do 5,000-9000lb payloads with 8,000lb towing with a very nice ride

@Jeff, responding to RR you wrote:

"Getting more V-6s and I-4s would give the manufacturers the ability to shave more off the front but at the same time manufacturers would have to lighten the weight of the trucks by using more lighter weight materials"

I agree in principle, but in fact the low hanging fruit here has already been picked. More hi-tech plastics and greater engine complexity will yield some benefit towards your targets, but at what price? Engines are already too complex.

It's the number one thing I don't like about RAM, GM and Ford these days. Plastic? Carbon fibre panels and bed liners is already here in terms of available tech in widespread use. I just don't see it making enough difference.

Everything else that might make a difference is going to cost too much in my opinion. Buyer's make experience a more open mind in accepting tradeoffs. The Honda's superior ideas have not thus far made an impact which is why this Ford Courier idea does not impress me much.

edit --- Buyer's MAY (not MAKE) experience a more open mind in accepting tradeoffs

@papajim
"don't know why you guys in Australia are so obsessed about US trucks. Sounds like you have a bad case "
Actually we are not, but it irks Big Al and myself that US Pickups globally have the impact of Mahindra in the US
So to say how wonderful they are cute to anyone outside NA, does not make sense. You get the commercial vehicle that fits your particular needs

vehicle that fits your particular needs

@Robert

My needs are not hard to fulfill but my automotive "wants" would fill a nice sized barn. I like my half ton truck most of all because it is versatile and easy to care for.

If unleaded gas was two or three times the current price it would no longer be practical but that scenario is presently not anticipated since we have a reasonable man in the White House.

At first I thought bringing such a small truck to this market would be a good idea because mid sizers are getting so big. Upon thinking about it more makes me wonder as to why anyone would buy this over an SUV.?

At first I thought bringing such a small truck to this market would be a good idea because mid sizers are getting so big. Upon thinking about it more makes me wonder as to why anyone would buy this over an SUV.?



The comments to this entry are closed.