New Year Brings New Ad Campaign for 2019 Chevrolet Silverado 1500

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Chevrolet is excited about the momentum it's building for the new, expanded line of pickup trucks coming in 2019 and is kicking off new advertising in conjunction with new offerings. You'll see the new 2019 Chevrolet Silverado 1500 bursting out of billboards, print ads and even from the boxes you order from Amazon as the company begins a multifaceted campaign that builds off of the successful "Real People, Not Actors" series of ads that have run for the past four years. Starting during tonight's College Football Playoff National Championship game, Chevy will debut a new spot called "A Little Bit Country, a Little Bit Rock n' Roll" using the lyrics from the iconic 1976 Donnie and Marie Osmond song and featuring some frankly ordinary truck advertising of people doing trucky things in trucky environments both rural and urban.

Related: Chevrolet Powers 2019 Silverado 1500 With Turbo 4: Video

Two other television spots were shown to the media at a briefing in suburban Detroit this morning, including one titled "Official Truck of Real People," which builds off the "Real People, Not Actors" campaign. It, too, isn't anything new to truck advertising, featuring cutaways of people doing more trucky things in trucky environments. The third television spot is more memorable; called "Tailgates" it shows the progression of Chevrolet truck tailgates through the years with period-correct actors closing them, ending with the latest 2019 model that features an industry-first, key-fob-triggered, power-closing tailgate.

Chevrolet is confident that the launch of the new Silverado lineup, which includes the new Class 4-6 2019 Medium Duty Silverado that has already begun production and the new 2020 Silverado 2500/3500 heavy duty that will be launched in February, will resonate with consumers due to the extremely thorough testing that has been done on the campaign already.

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"This is not only the most-tested new truck in Chevrolet's history, this is also set to be the most-tested marketing campaign as well," said Paul Edwards, vice president of Chevrolet marketing during today's ad launch. Chevy apparently has done a lot of pre-launch consumer research to formulate the latest ads, including a "neuroscience" approach that fits consumers with skullcaps to measure galvanic skin response to see how various marketing approaches affect them subconsciously. This isn't an uncommon practice in the industry and allows marketers to understand the difference between what a test responder says and what he or she may actually be feeling.

The new spots will be rolling out on television, in print, online and on social media over the next few weeks. If you're a fan of the mobile app trivia game HQ, you'll want check in at 9 Eastern tomorrow night when it's "Truckin' Tuesday Trivia." Participants will have the chance to win part of a pool prize of $50,000 and a new 2019 Silverado 1500.

Chevy also promises some "disruptive" advertising for the new Silverado, including a contest in conjunction with the American Cancer Society for NASCAR fans to win a weekend stay at the "Hotel Silverado," a truck-bed tent at the Daytona 500 race — a race for which the Silverado will be the pace vehicle, the first time a pickup has been used as a pace car at a NASCAR race.

Chevy also dropped hints about a "disruptive" Silverado it plans to show Jan. 19 when the 2019 North American International Auto Show opens to the public in Detroit at the Cobo Convention Center.

Cars.com photos by Aaron Bragman

 

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Comments

@the Fake TNTGMC

Please go away. Find another blog. You've added nothing to this one.

Fuq you jimbo

It’s a FREE public site. So K.M.A

Mexican made. “ Silao-Built 2019 Chevy Silverado 1500 Regular Cab Will Arrive Soon “.

Closing USA plants and laying off American workers. What a disgusting corporation

https://www.tfltruck.com/2019/01/silao-built-2019-chevy-silverado-1500-regular-cab-will-arrive-soon/

GM should make a commercial about closing USA plants, laying off American workers while building more south of the border and employing more Mexicans.

Let Americans know how grateful you are for the bailout that you lied about paying back Mary Barra

@ Fake TNTGMC - "GM should make a commercial about closing USA plants"

Fake TNTGMC is right! We should continue to pay dumb pensions to overpaid Americans to build lemons that they sell for 50-60K!

We should look to companies like this for guidance....

https://www.cnbc.com/2018/04/26/ford-is-basically-giving-up-on-us-car-business-and-gm-is-not-far-behind.html

https://www.nytimes.com/2017/06/20/business/ford-focus-china-production.html

http://fortune.com/2015/06/29/cars-made-in-america/

lol...idiot!

Nice cherry picking with your selective section quoted.

You are an absolute moron

You suck as bad as GM

Hey moron Ford isn’t closing the Focus Plant.

Ford has retrofitted its Wayne Michigan Assembly Plant to build the new Ranger and Bronco vehicles, which will enter highly competitive segments, by investing $850 million to retool the plant. Ford will begin building the Bronco in 2020.

I watched the commercial it's not a bad commercial however it's not a great commercial. I think it is in the right direction for General Motors.
Here lays the difficulty for GM, that is operating from the position of the inferior. By this I mean being the 2nd and 4th brand. Despite what is done in terms of marketing it is always of GM from the position of the inferior trying to become the superior. To a certain degree a certain amount of this advertising is Hey Hey look at me I'm over here. Trying to distinguish yourself from your competition can be very daunting, you can try going negative which GM has done in the past to little avail. You can try the current approach which is to make people feel good, arouse feelings of americana . You could alternatively go for a strategy that emphasizes all the things that are really great about your truck and your say so pointedly. GM has avoided to go this route it makes a person wonder why. Why would you do this when you have what is supposedly a really great truck. Wouldn't you really want to talk about how great your truck is? I suspect this has a lot to do with how under whelming the response has been from the motoring press. This was after all supposed to be a very clear home run. GM trying to emulate the Ford strategy for the introduction of the 1997 F series This worked very well for Ford, the new truck was polarizing , but was a significant forward and well received.The out going heritage model was much loved and performed very well. GM's attempt to pull off this strategy is not working out quite so well as the current generation had issues. We all know the long list of complaints and deficiencies that has been gone over and over on every site and forum from here to the moon. The strategy of massive discounting the old has put a bit of a damper on the new.
It is rather humorous to watch GM chase so hard after Ford and not fully appreciate the peril of what's coming up from behind that is Ram, Quickly coming up!
Very amusing how so many have commented that Ford has only got marketing and no truck. The recent half ton comparisons had the very new GMC doing only slightly better and the Chevrolet doing awful compared to what is supposed in this days measure of product cycle an ancient design. This is a bit of a disaster reminiscent of the original Nissan Titan trying to out do Ford.
The superiority of overall number of trucks manufactured has been achieve by a reliance on not having a domestic competitor in the mid size segment. This now looks to be in peril with forward releasing the Ford Ranger. It is going to take more than a little bit of rock and roll and little bit of country to overcome the large hammer that GM is about to be hit with. Granted the new GM truck has not had much market showing yet that is being in the hands of actual consumers. The few that I have seen, mostly GMC have gotten some very interesting comments from current GM owners that were checking it out in the parking lot. While they did not say I'm going to go out and get myself a Ford, They did say that they now plan on holding on to their current GM truck much longer. One and only one did say I like the new ram much better and planned on getting one. The resounding negative on the GMC was the hideous front end. None that I had talked to had yet seen the Silverado, so that is unknown.

Cancel the advertising and spend the money to improve the interior.

The superiority of overall number of trucks manufactured has been achieve by a reliance on not having a domestic competitor in the mid size segment... Posted by: Casual Observer of Fools

@COOF

I always thought that Jeff was the master of using a surplus of words to say so little, but you've nailed it. The exception being the above quote.

In effect you blame GM for selling more trucks than Ford because Dearborn execs were dumb enough to let Nissan, Toyota, Honda and GM have the midsize segment to themselves at the expense of Ford sales totals.

Do you realize how funny that sounds?

When will Ford bring out a competing model I wonder.

@bitcoin

Assuming you refer to their half ton trucks, Ford's hopes rest with a successful launch of their diesel F150. The challenge? Gas prices continue to edge down. We're seeing the lowest unleaded regular prices in ten years.

Hard to sell diesels in that environment, especially when diesel fuel remains high.

The rumor from Ford is that their next big step will be to use an Independent rear suspension set up on the next Gen F150. Will be a beefed up version of that found in the Expedition.

@ Casual Observer of Fools

every thing you have written is the same i hear talking to GM guys day to day is they are very disappointed with what GM has done with this new truck, reading review after review about the same old disconnected interior (i know some guys may still like it that way but a lot want to see upgrades) i don't put a lot into other reviews that's the reason i come here, Mike and the boys also have talked about the interiors and whats lacking in every comparison they have done, i really liked the GMC when i first saw the pics. i just saw my 1st one this past week and no way it looks like, wow he!! i don't even know what or how it looks i don't want it

@ Casual: Chevy and GMC are solid brands that everyone in America knows. With respect to positions one the sales charts allow this to guide you.

GM builds trucks, Ford builds trucks, GM sells more trucks. Any questions.

GM made it clear during stakeholder meetings over the past 2 years that it was desperate to have much larger profit margins on it's trucks like Ford has. They detailed how far behind Ford they were. It now appears the plan was to keep their truck designs neutered, outsource more work, and to try different marketing spins in hopes to overcome a very vanilla new truck design that impresses no one, especially their existing fan base of owners. These next couple of years could become historic for GM and end up in class studies of how companies failed due to poor decisions, poor design, and an attempt to save money by outsourcing production in spite of their sales base. This is sad to watch for us old time GM supports.

@admaster

GM has sacrificed sales volume to elevate the Average Transaction Prices, something their quarterly reports have offered in detail over the two years your comment references.

Ford and RAM would give their left (fill in blank here) to have the ATPs that GM has achieved during 2018. FYI

Once again, jimbo is wrong

The average transaction price for the Ford F-series was $46,591. The Chevrolet Silverado was $42,162 and the Ram came in at $42,484, according to J.D. Power's Power Information Network data. Those figures include 2018 and 2019 model-year pickups.

GM sold 939K trucks last year. Their products and marketing must not be too bad........

GUTS

GLORY

MOPPING THE FLOOR WITH GM

CLASS LEADING RAM TRUCKS

GM sold 939K trucks last year. Their products and marketing must not be too bad........


Posted by: Bob | Jan 9, 2019 12:18:01 PM

If GM would build a Truck as good as FORD, they wouldn't have the need rely on their Marketing.

The truck speaks for itself and sells. Period.

you can cross-shop cheeseburger, but not a trusty $50k truck.

Illusions.


GUTLESS

GLORYLESS

DUMBER THAN ROCK

FRANK

@ Frank

Every GM/Ford truck comparison (half ton or heavy duty) test done here the past 4 years has had the GM truck come out on top in the performance categories of what a truck does. I'd say they have a much better truck!

@ Frank

Every GM/Ford truck comparison (half ton or heavy duty) test done here the past 4 years has had the GM truck come out on top in the performance categories of what a truck does. I'd say they have a much better truck!

Posted by: TNTGMC | Jan 9, 2019 2:32:59 PM

Good thing opinions are like a-holes! If that were the case, Silverado would sell 900K plus a year, but it's about less than that, and GMC....pfffttt....

Nobody cares Negative Nancy.

Papajim is either in denial or its a reading comprehension issue.
Looks like gms cant read either. If he/she had read Casual gave acknowledgment of GM overall. Seem the olny question is wht are you both so daft?

GM loves slave labor

“An auto worker in Mexico is getting just $2 an hour to do the same job as the people they are replacing,” Dias said Wednesday

“The people who build cars in Mexico can’t even afford to buy one,” said Dias. “It’s not like General Motors passes along those savings to Canadian customers. The Escalade they make in Mexico is sold for $110,000, like it would if it was made here. It’s corporate greed, plain and simple.”

https://torontosun.com/news/local-news/warmington-gm-relying-on-slave-labour-in-mexico

Unfortunately I've seen the commercial a few times this weekend. What a dumb commercial. I never channel surf during commercial breaks, but I do when these come on. They are worse than the gay bearded buy with the aspiring actors who aren't actors.

GM loves slave labor

“An auto worker in Mexico is getting just $2 an hour to do the same job as the people they are replacing,” Dias said Wednesday

“The people who build cars in Mexico can’t even afford to buy one,” said Dias. “It’s not like General Motors passes along those savings to Canadian customers. The Escalade they make in Mexico is sold for $110,000, like it would if it was made here. It’s corporate greed, plain and simple.”

https://torontosun.com/news/local-news/warmington-gm-relying-on-slave-labour-in-mexico


Posted by: Marta | Jan 9, 2019 9:10:45 PM

Well said. Most manufactures moved small cars with razor thin profit margins south of the border. Not GM. They should be paying tax payers back, but they hate America.

Ill take one of each please!!

Love GM.

Best trucks on the market!


Posted by: TNTGMC | Jan 7, 2019 4:35:43 PM

I still remember when I discredited Edmunds for picking the Ram 1500 the best truck of 2019. Now Motor Trend, C&D, KBB, North American Auto Writers etc..have all picked the impressive new Ram 1500. The new GM trucks have combined for ZERO wins in a head to head comparison. They have even lost to the againg F-150 in many test. I will leave the internet if PUTC picks the Ram also. F@ck these hoodwinks!!

Once again, jimbo is wrong

The average transaction price for the Ford F-series was $46,591. The Chevrolet Silverado was $42,162 and the Ram came in at $42,484, according to J.D. Power's Power Information Network data. Those figures include 2018 and 2019 model-year pickups.


Posted by: TNTGMC | Jan 9, 2019 11:41:01 AM

......".Ford also offered the lowest incentives last month at $4,863 on average compared with $5,266 on the Silverado and $5,588 on the Ram, J.D. Power data said."

Remember that when dumb papa and his circus clowns make those post about "Ford and Ram throwing $15,000 on the hood, while Chevy offers no rebates"......If I was wrong as much as papajim I'd smash my computer.



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