January 2019 Pickup Truck Sales: Hits and Misses
Although typically one of the slowest automotive sales months of the year, January numbers still tell us a few things. To start, some pickup trucks continued their momentum from 2018, while others showed they are in desperate need of revitalization.
Related: Fourth Quarter 2018 Pickup Truck Sales
In April 2018, GM stopped reporting vehicle sales monthly in favor of quarterly reports, providing numbers just four times a year. Ford has decided to do the same in 2019, so in January we had no numbers for either of those truckmakers. That means we have to wait for April Fool's Day to find out how well the new 2019 Chevrolet Silverado 1500 and 2019 Ford Ranger are doing on dealer lots. The other manufacturers continue to report on a monthly basis, and as pessimistic as analysts are about 2019 vehicle sales overall, pickup truck sales continue to support the auto industry.
Ram's January numbers were quite good, up 19 percent over January 2018. We've been told by Ram insiders that the new 2019 Ram 1500, in particular, is up almost 30 percent over 2018. There's no question the half ton's new body and interior design is getting the attention of both first-time and trade-in buyers. Whether the not-new Ford F-150 or slow-selling Chevy Silverado 1500 can keep up without going too deep into incentive spending remains to be seen. Interestingly, both the aging Toyota Tundra and Nissan Titan half tons struggled in January, so if those manufacturers fail to do something drastic to get attention, sales for these trucks for the full year do not look so good.
In the mid-size class, the Toyota Tacoma continues to be the top-selling pickup by a wide margin, averaging around 20,000 units per month for 2018. January slowed a bit for Tacoma, with just 16,852 trucks sold, essentially flat when compared the same time last year. Likewise, the Nissan Frontier was only up 2.7 percent compared to last year, selling just more than 6,000 units. Honda Ridgeline sales were down as well, selling just 1,962 units, a 6.8 percent decrease compared to last year.
Of course, many in the pickup market expect to see significant growth — and more aggressive competition — in the mid-size class as the 2019 Ford Ranger and 2020 Jeep Gladiator enter the market. However, we should note, that even if both of those new trucks sell 100,000 units by year end, the mid-size market will continue to be the smallest of the three pickup truck classes (half ton, heavy duty and mid-size).
We'll be watching February sales numbers closely.
More From PickupTrucks.com
- Pickup Truck Sales Breakdown: Fourth Quarter 2018
- More Pickup Truck Sales News
- Research Pickup Trucks
Cars.com photo by Christian Lantry; manufacturer images
Comments
I'm not seeing many '19 Silverados and zero Sierras.
Uh-oh--GM might be in big twouble...
I keep reading stories of people with tons of problems on the 2019 ram. It's pretty unfortunate. I even ran in to a couple people saying they already regret their purchase. Sounds like some pretty widespread issues. One of them mentioned "the clunk" like it's already a widespread known problem. I wish ram could get their act together and build something reliable. I REALLY wanted to like the new ram. Sounds like they rushed this one to market.
Too bad, because the Ram's a sweet truck otherwise.
I'm not seeing many '19 Silverados and zero Sierras. Uh-oh--GM might be in big twouble...Posted by: redbloodedxy | Feb 13, 2019
Considering how rarely Mr XY has something positive to say about GM's trucks. I doubt GM is worrying too much about it.
GM has awful discounts on the leftover 2018’s. You can buy a 2019 RAM cheaper!
I'm not seeing many '19 Silverados and zero Sierras. Uh-oh--GM might be in big twouble...Posted by: redbloodedxy | Feb 13, 2019
Considering how rarely Mr XY has something positive to say about GM's trucks. I doubt GM is worrying too much about it.
I'm not seeing many '19 Silverados and zero Sierras. Uh-oh--GM might be in big twouble...Posted by: redbloodedxy | Feb 13, 2019
Considering how rarely Mr XY has something positive to say about GM's trucks. I doubt GM is worrying too much about it.
I'm not seeing many '19 Silverados and zero Sierras. Uh-oh--GM might be in big twouble...Posted by: redbloodedxy | Feb 13, 2019
Considering how rarely Mr XY has something positive to say about GM's trucks. I doubt GM is worrying too much about it.
GM has awful discounts on the leftover 2018’s. You can buy a 2019 RAM cheaper...Posted by: Robert | Feb 13, 2019
The RAM dealers in my area have their skirts completely over their heads. Local ads are running promising over $13k in discounts/incentives on a 2019 RAM 1500---their newest model. The GM "leftovers" Rob alludes to are pretty rare at this point. They would be trucks that are more that 3 months old, many older than six months. There are very few new trucks on anybody's lots with more than six months on the window sticker.
@papajim
looks like papajim is trying to top 200 posts a little early today
see what happens when you are blindfolded
stupid can not learn
however papajim thinks he posted 4 different things
LOL @ U
GM has awful discounts on the leftover 2018’s. You can buy a 2019 RAM cheaper...Posted by: Robert | Feb 13, 2019
The RAM dealers in my area have their skirts completely over their heads. Local ads are running promising over $13k in discounts/incentives on a 2019 RAM 1500---their newest model. The GM "leftovers" Rob alludes to are pretty rare at this point. They would be trucks that are more that 3 months old, many older than six months. There are very few new trucks on anybody's lots with more than six months on the window sticker.
Beebe, I am on two of 3 Ram forum's and am not seeing what you are hearing on the street. All makes have issues, especially the first year, If you want to see some issues go to the two Ranger forum's. Mainly quality issues, like seatbacks do not stay up, Console lid fell off, cross member bolts were loose, shifter button not engaging etc....I had thought about buying a Ranger but Motor trend hammered it and will wait a year or two and see...
Considering how rarely Mr Papa has something positive to say about Ford's trucks. I doubt Ford is worrying too much about it.
See how that works?
I'm not seeing any 19 F-series and zero Rangers. Uh-oh--Ford might be in big twouble.
Local Ford dealer has been running an ad on the radio stating how many trucks he has in stock. The # hasn't got any less over the last month.
@GMSRGREAT
oh no don't tell ne
you put on a blindfold too
and now you can't see anything
well stupid is as stupid does
LOL @ U
thx for the comedy relief
"In April 2018, GM stopped reporting vehicle sales monthly in favor of quarterly reports, providing numbers just four times a year. Ford has decided to do the same in 2019"
LMBO! Furd boys eating crow again! Yeah and Ford once again follows GM's lead.
@yard sale
How do those bread crumbs taste?
@yard sale
How do those bread crumbs taste?
I just read that as well. Ford going to quarterly reports. Kinda funny how you boys were bashing GM for doing it.
Great job by Tacoma. Man that thing just keeps selling. The bisons zr2 is already sold out. Nice off road machine
New Tundra and Frontier need to be here already.
Im starting to see a few more GM half tons on road. Last night while giving plasma I saw new z71 grey silverado. Looks so good in person. Not a fan of dual rear exhaust though. Rectangular exhasut tips look funky
I am seeing lots of Rams, but their incentives here in midwest are $13k. Still not going for them bc of reliability issues, hopefully they fix those bugs
Also, haven't seen a ranger yet..
you put on a blindfold too
and now you can't see anything
Posted by: Yard sale | Feb 13, 2019 10:03:22 AM
I'm seeing 19 Silverados , Sierras and 19 Rams all over town. Guess that's why the local Ford dealer isn't changing the # of F-series they have in stock on their Radio AD.
and zero Rangers?
Ford might be headed for a lousy Q1 finish. It's only about six weeks away and the Aussies over at TTAC are already predicting the death of the American pickup truck again.
It's going to be utterly delish-shish hearing the Ford soy boys whining about the Ranger failing to save the re-tread F150 from destruction.
Ford boys have been praying to the gods of marketing now for about three years in the belief that Ford will finally outsell GM if they just have a decent midsize truck.
With the Ranger missing in action almost two months into the new year I think the "boys" better start stocking up on Kleenex!
There was a time when I shied away from Ram (then Dodge Ram) because of alleged liability issues. Then I owned one. Put 107,000 trouble-free miles on it before moving away from pickups. Best truck I ever had and I had several in both GM and Ford. If I were in the market for a new pickup, would I buy a Ram? Without a doubt, I would! You know GM is in trouble when articles on this site refer to the Chevy as "the slow selling Silverado." Pretty much says it.
Still not seeing any rangers here in Arkansas also. Starting to see alot more '19 GM's. More GMC than Chevy. As far as the f150, has Ford ever recovered from the factory fire ? My company has a fleet of 100 Rams, you won't get me to touch that for a personal rig. Hemis dropping valves at 130k, fuel pump problems in everytruck, raidiator leaks, shifter problems. GM and Ford are both ok in my book but ram is far and away a piece of junk.
I haven't seen any Rangers on the road yet, and next to nothing on the dealer lots. Their production must be very slow at this point.
and zero Rangers?
Ford might be headed for a lousy Q1 finish. It's only about six weeks away and the Aussies over at TTAC are already predicting the death of the American pickup truck again.
It's going to be utterly delish-shish hearing the Ford soy boys whining about the Ranger failing to save the re-tread F150 from destruction.
Ford boys have been praying to the gods of marketing now for about three years in the belief that Ford will finally outsell GM if they just have a decent midsize truck.
With the Ranger missing in action almost two months into the new year I think the "boys" better start stocking up on Kleenex!
Looks like papadim has finally went off the deep end. Going by his posts content and repeating posts he has likely had a light stroke. Somebody probably needs to check on him. He likely lives in a central Florida trailer park in a small park model RV.
looks like papadim has finally went off the deep end.
@JTT
When you resort to the worn-out liberal favorite, of referring to someone who's poor-white as living in a trailer park, the least you can do for your own benefit is to avoid using some green-teeth bit of dialect such as the one you indulged for your PUTC fans (all 3 of you) today.
Correct grammar would have been the simpler choice of Past Tense: Papajim finally went off the deep end.
Saying that 'he has went off the deep end' makes you sound like a major league Joad. Please don't make me humiliate you in this fashion again.
@ papajim You can not humiliate anyone as no one has any for you.
There was a time when I shied away from Ram (then Dodge Ram) because of alleged liability issues. Then I owned one. Put 107,000 trouble-free miles on it before moving away from pickups. Best truck I ever had and I had several in both GM and Ford. If I were in the market for a new pickup, would I buy a Ram? Without a doubt, I would! You know GM is in trouble when articles on this site refer to the Chevy as "the slow selling Silverado." Pretty much says it.
Posted by: Dale | Feb 13, 2019 10:54:24 AM
Then your not looking very hard.
A lot of forum complaints for the broken rear view mirrors that hit the window, 12" touchscreen lockups, and the "clunk".
I warned you guys a while back that anything that Fiat puts their hands in ends up worse reliability-wise than the Daimler designs before it.
Hate to see how these behave out of warranty....
As to the Silverado,
Ask Mark to provide some detail to the "slow selling" Silverado claim if GM is not releasing results.
Are we just guessing?
Ram and Ford's ramp up of the new truck saw slow sales initially. Why should it be any different for a GM truck released 6 months after the ram?
I'm not seeing any 19 F-series and zero Rangers. Uh-oh--Ford might be in big twouble.
Posted by: GMSRGREAT
What you see from your playroom window is giving you a distorted reality.
Go outside.
As to the Silverado---Ask Mark to provide some detail to the "slow selling" Silverado claim if GM is not releasing results. Are we just guessing? Ram and Ford's ramp up of the new truck saw slow sales initially. Why should it be any different for a GM truck released 6 months after the ram? Posted by: andrwken | Feb 13, 2019
@andrwken
Cannot much disagree, but Mark Williams is a journalist---not a gypsy fortune teller.
However the easiest way to check the numbers in your area is to look at the advertisements you see in your local paper, TV and Radio. If your local dealers are dumping all the cash on the hood, you can be sure they're suffering from excess inventory.
There are many reliable sources for determining what this month's factory incentives include, but the dealers and distributors like to keep some of that for themselves if they can get away with it.
If the dealer feels confident about his inventories he doesn't have much drive to dump the cash on the hood. By the way, I'm talking about the small town family owned dealerships. A lot of Ford dealers fit that mold.
Most of the really good family owned GM and RAM dealers got killed off back in 2009-2010, but the Ford shops survived. Now they are the ones getting hurt.
There may be some big metro franchises that are owned by big corporations---I don't want to mention their names but you know who they are.
Some of them own NASCAR teams, some are Wall Street heavy hitters but I have no experience trying to bargain with those shops because they will not deal anywhere near as feisty as the family owned shops. Those are the guys I like to deal with.
I'm not seeing any 19 F-series and zero Rangers. Uh-oh--Ford might be in big twouble.
Posted by: GMSRGREAT
What you see from your playroom window is giving you a distorted reality.
Go outside.
Posted by: GM Blows Chunks | Feb 13, 2019 5:34:10 PM
I'm just being honest. What moral traits do you bring to the conversation?
Ask Mark to provide some detail to the "slow selling" Silverado claim if GM is not releasing results. Are we just guessing?
@andrwken
Data-compilers offer this sort of stuff, which presumably is parsed from collecting DVM records of new registrations, to give marketers vehicle-sales info.
I know that here in Florida you cannot buy a new car without getting a blizzard of marketing crap in your mailbox within a couple of weeks.
Utterly amazing how fast that companies (who take forever to refund money they owe you) can find you and mail stuff to you---in a flash---when they really want to.
Ask Mark to provide some detail to the "slow selling" Silverado claim if GM is not releasing results. Are we just guessing?
@andrwken
Data-compilers offer this sort of stuff, which presumably is parsed from collecting DVM records of new registrations, to give marketers vehicle-sales info.
I know that here in Florida you cannot buy a new car without getting a blizzard of marketing crap in your mailbox within a couple of weeks.
Utterly amazing how fast that companies (who take forever to refund money they owe you) can find you and mail stuff to you---in a flash---when they really want to.
Cannot much disagree, but Mark Williams is a journalist---not a gypsy fortune teller.
However the easiest way to check the numbers in your area is to look at the advertisements you see in your local paper, TV and Radio. If your local dealers are dumping all the cash on the hood, you can be sure they're suffering from excess inventory.
There are many reliable sources for determining what this month's factory incentives include, but the dealers and distributors like to keep some of that for themselves if they can get away with it.
If the dealer feels confident about his inventories he doesn't have much drive to dump the cash on the hood. By the way, I'm talking about the small town family owned dealerships. A lot of Ford dealers fit that mold.
Most of the really good family owned GM and RAM dealers got killed off back in 2009-2010, but the Ford shops survived. Now they are the ones getting hurt.
There may be some big metro franchises that are owned by big corporations---I don't want to mention their names but you know who they are.
Some of them own NASCAR teams, some are Wall Street heavy hitters but I have no experience trying to bargain with those shops because they will not deal anywhere near as feisty as the family owned shops. Those are the guys I like to deal with.
Posted by: papajim | Feb 13, 2019 6:25:41 PM
Well if he doesn't want to be considered a gypsy fortune teller, he should provide facts to back up some of the comments. I'm not calling him a liar, just would like to know where the info comes from. DMV registrations?
In my area, there are no small dealerships anymore. You can buy any brand of care you want, but you will basically buy it from John Bergstrom. Really sad, as there is no competition when the same guy sells all the pickups in the area. Almost seems monopolistic. Not going to gauge much about discounting around here.
"Looks like papadim has finally went off the deep end. Going by his posts content and repeating posts he has likely had a light stroke. Somebody probably needs to check on him. He likely lives in a central Florida trailer park in a small park model RV." ---- Posted by: Just the truth
Personally, I have to disagree with you. I've found that if you accidentally double- or triple-click the 'Post' button before the screen refreshes, the site will accept every click and post the comment for each one. That's a fault of the site software and not the poster.
Almost seems monopolistic. Not going to gauge much about discounting around here...Posted by: andrwken | Feb 14, 2019
@andrwken
Yup. I think Bergstrom owns a franchise for every major and minor auto brand. Good for selection and choice, bad for price and personal service.
There is one bright spot though. When things are as cold as they are this time of year you can use buying a truck in a place like Houston or Pensacola as an excuse to get out of the cold for a few days. And you might save some money.
If I was a salesman in Texas or Florida and thought I could sell you a truck, I might get my sales manager to spring for your 1-way plane ticket. Just a thought. Fly and buy.
I have seen exactly 1 2019 Silverado on the road since Christmas and at least 20 2019 Rams and at least that many 2019 F150s. There have been some very large discounts on all trucks in my area especially the prior model of Silverado. So much for the new Silverado being a sales hit. As for dealerships most of the dealerships around where I live are mega dealerships which are part of large corporate dealerships having many different brands in multiple states. The newer Colorados are very plentiful around where I as are the Tacomas. Ram seems to have made some real inroads around where I live taking many sales away from Silverado.
Agree with many of the comments about Ram in that they have an attractive and well packaged truck but they still need to work on their quality.
Do agree with papajim's assessment that it might be worth it to go to Houston or Pensacola to buy a new truck. I have seen some very good prices on cars.com in those places.
So much for the new Silverado being a sales hit.
@Jeff
Be patient a little longer. RAM had a big head start on GM last year. RAMs were all over in my area before the new GM's even were in production.
After that, the earliest GMs to roll out were already spoken for, so it will be a while before the dealers are compelled to start advertising big discounts on the Chevy. By April-May expect to see loads of Silverados.
@Jeff s
The new Silverado HD that I originally thought was hideous, has really grown on me. The first teaser shots of the front end were kind of horrifying, but looking at the front end now with a normal camera lens, I actually like it. In fact, I like the entire exterior of the truck. The interior is okay, to me about the same as Ford, but nowhere near as nice as Ram. Now after reading about the new 6.6 gas engine, and the towing and payload specs, I am truly interested in this truck. I actually like certain versions of the 1500 exterior as well, while certain others still don't look that great to me.
My point of saying that, is that I now think that the new Silverado will actually sell reasonably well, and not lose market share like I was thinking.
@Texas1836 The Silverado has been loosing market since 2015 about 5% per year. I would be surprised if the new truck did more than slow the lose of market share.
Yes, I am aware that they have been losing market share. We haven't seen breakdowns in quite a while of 1500/2500/3500. Where Silverado and Sierra used to get absolutely killed was the 3500, but they were quite competitive with the 1500 and 2500 in sales. I think the Silverado may do a little better than before in the 3500 segment, as they are much more competitive than before. I am thinking Silverado will stay close to where they have been for the 1500 and 2500 segments.
Ford will likely be losing some 1500 sales to the Ranger, which won't help their market share in full-size. The Ford super duty just got some solid updates, sales will continue to do well there.
We will see what happens. Regardless, the Ford/GM/FCA have some very exciting offerings in full-size pickups, to me the best ever overall (except for price).
Should be an interesting year in the pickup truck market.
Silverado is the #2 selling vehicle in the Unites states. GM is number one in total truck sales that well documented. Ram is all show and no go the quality continues to be poor that is also well documented.
F-series is the #1 selling vehicle in the world. Best selling truck in the USA since 1977.
Wrong again.
The "FSeries is not a "vehicle." It is a group of vehicles bundled together by Ford's Madison Avenue team to confuse the public. It's like saying the General Motors Pickup is one vehicle.
Go back to bed.
F-series is the #1 selling vehicle in the world. Best selling truck in the USA since 1977.
Posted by: Just the truth | Feb 15, 2019 6:53:23 AM
Wrong again. F-series isn't a vehicle. F-series isn't even a vehicle model.
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